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A Beginner’s Guide to Email Deliverability

Feb 21, 2017   |   4 min read

Knowledge Center  ❯   Blog

email-deliverability .jpgMost people believe the idea of referring to junk mail as “spam” is because the emails are considered “fake messages” just as the Hormel product is considered “fake meat.”

But did you know the idea is actually from a Monty Python sketch? It’s true.

Regardless of the origins of the phrase, email marketers are (understandably) insulted when their messages are marked as spam. The way to avoid the shameful moniker is by understanding the importance of email deliverability and a .

Read on to learn the basics about email deliverability and why it’s a metric every email marketer should care about.

What Email Deliverability Is (and What It Isn’t)

Though they sound nearly identical, “email delivery” and “email deliverability” are two different metrics. Unfortunately, many marketers use the terms interchangeably, which only adds to the confusion.

The best way to think about the relationship between email delivery and email deliverability is to consider them two steps in the same process:

The Elements of Email Deliverability

Email deliverability is affected by three primary factors: identification, reputation and content.

A Quick Email Deliverability Vocabulary Lesson

We could create an entire blog post simply on email marketing terms. (In fact, we did. Twice.) But because the goal of this article is to introduce readers to email deliverability, and not overwhelm them, we picked five of the key email deliverability phrases to know.

Email deliverability is certainly a complex topic, but we hope after reading this post you have a better understanding. If you have any questions, feel free to give us a shout, post on our Facebook, or tweet at us!

A great way to improve email deliverability is by validating your email list. See how TowerData’s Email Validation service can boost your engagement.

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