Use Case – Email Marketing

How (and Why) You Should Use Email Marketing Automation

The word “automation” conjures visions of cyborgs, machines, AI, robots – in other words, pretty much the opposite of organic or human. And in the world of email marketing where personalized, customer-centric messaging is a must, the idea of using...

7 Email Marketing Challenges Every Marketer Encounters

As fellow experts in the email space, Campaign Monitor is familiar with the struggles marketers face. Recently, the leading provider of email marketing solutions and marketing automation software for growing businesses conducted a survey of marketers at 151 SMBs across...

TowerData Empowers Marketers with Mobile Device IDs

Whichever their preferred medium of choice (broadcast, print or digital), every successful marketer recognizes the need for a strong mobile strategy. According to Atlas’ 2015 whitepaper, Behind the Buzz: People-Based Marketing Defined, 25 percent of consumers use three or more...

4 Types of Must-Have Email Marketing Content

Humans are visual creatures – we’re naturally attracted to colorful and dynamic images. This means it’s in the best interest of email marketers to leverage this impulse. And the evidence goes beyond anecdotal: A 2015 BuzzSumo study showed marketing content...

4 Opportunities for Email Personalization You Might Not Know

Verizon’s Email Retirement and Migration Announcement

As you may or may not be aware, in February Verizon announced it is retiring its email service. As a result, users with Verizon.net email addresses will be required to either migrate their account to AOL Mail or close their...

3 Best Practices for Creating Engaging Marketing Emails

What is the most common trait you associate with goldfish, aside from the funeral rite of flushing them down the toilet? Likely, it’s their remarkably short attention span. But did you know that a human’s average attention span is actually...

7 Surprising Facts About the History of Email Marketing

Email celebrates its 46th birthday this year, and what a journey it’s been. Did you know that email actually predates the internet? While most technology gets replaced by smaller and more powerful solutions, email traversed the technological revolution virtually unscathed....

A Beginner’s Guide to Email Deliverability

Most people believe the idea of referring to junk mail as “spam” is because the emails are considered “fake messages” just as the Hormel product is considered “fake meat.” But did you know the idea is actually from a Monty...

Ask the Expert: B2C Email Marketing Insights

There is one universal truth, regardless of your industry: Consumers are notoriously difficult to please. They expect consistent, personalized experiences every time they interact with your brand, and if they don’t get them, they’ll move on. Marketing professionals likely already...

How to Close the Gap between ERP and Email Marketing

Enterprise Resource Planning (ERP) solutions broadly cover human resource, finance, operations and corporate services. For everything else, we have function-specific customer relationship management (CRM) tools, marketing automation tools, social media tools, email marketing tools, and so on. Since all of...

TowerData’s Email Marketing Predictions for 2017

The year is quickly coming to a close, which means it’s time for one of our favorite traditions: TowerData’s annual email marketing predictions. As you prepare your 2017 email marketing strategy, make sure to keep the following trends and themes...