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As you may or may not be aware, in February Verizon announced it is retiring its email service. As a result, users with Verizon.net email addresses will be required to either migrate their account to AOL Mail or close their...
What is the most common trait you associate with goldfish, aside from the funeral rite of flushing them down the toilet? Likely, it’s their remarkably short attention span. But did you know that a human’s average attention span is actually...
Email celebrates its 46th birthday this year, and what a journey it’s been. Did you know that email actually predates the internet? While most technology gets replaced by smaller and more powerful solutions, email traversed the technological revolution virtually unscathed....
Most people believe the idea of referring to junk mail as “spam” is because the emails are considered “fake messages” just as the Hormel product is considered “fake meat.” But did you know the idea is actually from a Monty...
There is one universal truth, regardless of your industry: Consumers are notoriously difficult to please. They expect consistent, personalized experiences every time they interact with your brand, and if they don’t get them, they’ll move on. Marketing professionals likely already...
Enterprise Resource Planning (ERP) solutions broadly cover human resource, finance, operations and corporate services. For everything else, we have function-specific customer relationship management (CRM) tools, marketing automation tools, social media tools, email marketing tools, and so on. Since all of...
The year is quickly coming to a close, which means it’s time for one of our favorite traditions: TowerData’s annual email marketing predictions. As you prepare your 2017 email marketing strategy, make sure to keep the following trends and themes...
What’s better than spending a week in picturesque Park City, Utah enjoying powdery snow and copious amounts of steaming hot cocoa? Spending the week with some of the most innovative email marketing professionals in the industry, of course. The MediaPost...
Getting started with email marketing is like looking under the hood of your car. Even if you’re not a mechanic, you likely have a general understanding of what you’re looking at-the engine, the battery, the windshield washer fluid reservoir. Similarly,...
Today’s customer is a cross-channel shopper-they use different combinations of social media, instant messenger, email, mobile apps, tablets, smartphones, desktop computers, in-store browsing and now wearable technology to make a purchasing decision. If brands want to capitalize on every opportunity...
Have you ever had a friend who tries too hard? Perhaps they talk way too much but never say anything of value. Maybe they are a little too clingy. Or perhaps they embellish the truth or even lie to seem...
The DMA’s annual &THEN marketing conference, the nation’s longest-standing direct marketing conference and exhibition. With 11 consecutive years under our belt, it’s been an interesting journey as the show evolves from a traditional direct marketing conference to a modern digital...
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