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Consumers don’t make purchasing decisions like they used to. So why do so many marketers act like it? Today, the marketing landscape is flooded with channels, from display ads to television to email to voice-activated assistants. And customers are hopping...
[Click to Expand] Source: Email Personalization Advancements from Email Monks
Personalization is vital for creating successful email marketing campaigns. Personalized marketing emails earn higher open rates, click-through rates and revenue compared to generic batch-and-blast messages. Plus, brands that leverage their own data – as well as third-party data – to...
More than 269 billion emails are sent every day – and chances are, you recieve more than 120 every day at your desk alone. Those staggering email figures mean it’s imperative for email marketers to make their message stand out...
From welcome campaigns to abandoned cart and post-purchase email drips, there’s much more to email marketing than simply crafting up a friendly message and clicking the “send” button. Instead, email marketing needs to be personalized, helpful and data-driven. With digital...
From product recommendations to curated Netflix queues, we expect brands to not only know us, but to customize experiences for us. Think about it: Spotify loyalists love personalized playlists based on their preference for every 90s boy band or indie...
Generic email marketing messages are no longer enough – or even acceptable. In the People-Based Marketing era, your customers expect more: high-quality, hyper-personalized, concierge service from your brand. Today, they expect email marketing that’s relevant, useful and tailored. So what’s...
The road to email marketing success isn’t always smooth. On the way to your customer, your carefully honed message can hit a variety of roadblocks. It could bounce or hit a spam filter, rendering it pretty much useless – or...
Email marketing programs are only as successful as the number of subscribers who see and respond to the messages sent. Mailing to undeliverable addresses, toxic emails and people who complain about your messages negatively impacts your email reputation, causing your...
Marketers who leverage Identity Matching create seamless customer journeys by connecting user behavior, demographics and other identifiers across channels. By connecting all of their disconnected datapoints, marketers create a single and complete picture of their customer. These insights lead to...
Personalization is an imperative for the customer experience. Marketers know this: 88% believe that their customers expect a personalized experience, and nearly all believe that personalization advances relationships with customers. But you can’t personalize unless you can identify your customers...
Knowing your customers is essential to understanding their needs and providing a personalized, seamless experience. The key is Identity Matching: connecting each identifier and creating a single, unified picture of your customer. This process allows marketers to stitch together disparate...
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