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What’s the next big thing in marketing? Wouldn’t we love to know – but we’ll give it our best educated prediction. At the end of last year, we predicted that AI would be huge. Isn’t that the truth? As a...
Email is regularly credited with offering the best ROI of all marketing channels. Recent figures put its average ROI at 122% (four times higher than other channels, including social media, paid search, and direct mail). Those are some impressive numbers,...
As another year comes to an end, many people in the eCommerce sphere are wondering what’s ahead for 2019. Over the last five years, it seems as though new technologies and strategies have risen to popularity only to be replaced...
Email marketing celebrated its 40th anniversary this year, and it continues to display its versatility as the primary digital channel for marketers. In 2018, we witnessed the evolution of artificial intelligence (AI) and machine learning technologies to create hyper-personalized content,...
Typos. Broken links. Incorrect data. Poor rendering. Did you feel a shiver run down your spine? These mistakes are the stuff of email marketing nightmares: the worst-case scenarios that keep marketers lying awake. These nightmares are worse than a bump...
Time for a pulse check: Is your email marketing looking a little dead? Maybe you’re experiencing these symptoms: You’re hitting hard bounces, or worse yet, spam traps Fewer people are signing up More people are unsubscribing Your email marketing needs...
While social posts, blog articles, videos and most other published digital media can be edited or deleted post-launch, you can’t take back an email. For better or worse, once you’ve clicked “send,” the deed is done. But while even the...
Email generates huge ROI for retail and ecommerce marketers. For every $1 spent, email marketing generates $44 in sales, according to the DMA. Wow. But the inbox is crowded. Think of how many emails are sitting unread right now in...
Email is a big win for retail. In fact, four out of five SMB retailers say that email drives customer acquisition and retention. Retailers ranked it the best way to get customers and keep them loyal. But customers aren’t won...
Consumers buy more online than in stores – and for good reason. Thanks to services like Instacart, Amazon Prime and Postmates, there’s no need to wait in long lines or elbow through crowds. But the in-store experience is still vital....
Email is a retailer’s best friend. According to MarketingSherpa, marketers ranked email among the most successful channels. In fact, email is second only to organic search. No wonder. Email returns a huge ROI. For every $1 spent on email, it...
Marketers that use data to drive decisions are among the most successful. In fact, data-driven companies are more likely to have a competitive advantage, are more likely to increase profitability, and are six times more likely to be profitable year-over-year,...
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