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The following is a guest post by Elyse Tager, West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and...
Is A,B,C really as easy as 1,2,3?! Maybe, but mastering the art of the email can be a tricky thing. Marketo, our revenue performance management platform, makes it a little easier for you. Check out their version of the Jackson...
The following is a guest blog post from GetContact.Info or GCI, is a new company that has created an innovative way to exchange information faster by creating your own virtual contact card with all your social media affiliations in one...
Personalization is changing marketing, and marketers are beginning to understand that one-size-fits-all campaigns might not be the most effective type of marketing. According to new data released by eMarketer, when it comes to effectiveness, personalizing email marketing campaigns may be...
The following is a guest blog post by Lindsay McMurdo, VP of Marketing at Topica– a leading email marketing service provider located in downtown San Francisco. Email marketing isn’t new, but getting started in the email realm can still be...
The following post was written by Amanda Gagnon, an Education Marketing Associate at AWeber Email Marketing, whose email marketing software services make it easy for you to build your email list and stay in touch with prospects. Your customers know...
JangoMail’s web-based e-mail broadcast and marketing system offers a unique marketing platform enabling brands to create and monitor advanced, custom newsletters to effectively message your audience base. Rated as a Top-Ten Web Service, JangoMail continually looks to stay ahead of...
The following is a guest blog post by Darren Lancaster, Co-Founder & President of GroupVine, who utilizes Rapleaf data to help transform today’s most ubiquitous, simple, and comfortable communication medium – email – from a static to an interactive environment....
The following is a guest blog post by Kara Trivunovic, Sr. Dir of Strategic Services at StrongMail (a leader in email marketing). StrongMail utilizes Rapleaf data to allow their customers (Travelocity, Zappos, IHG, and more) to leverage email marketing with...
With so much talk centered on personalization lately, it’s hard not to notice how much personalization surfaces in our daily lives. It is a proven fact that when you receive an email that has your name on it, you feel...
Nearly 200 well-established, intelligent and influential attendees from a variety of industries all speaking/discussing/debating about the benefits & implications of personalization: how to use personalization to engage customer loyalty, or even enhance a doctor’s visit, what is to come, and...
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