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Over 200 CEOs, Founders, and Execs from industry leading organizations will come together to discuss Personalization in today’s world as it relates to business, technology, and society. Following the success of last year’s event, the Personalization Summit is back this...
The following is a guest post is written by Lior Levin: E-mail marketing is a key way to directly connect with customers who have given you permission to send them offers, promotions, and product information on a regular basis. This...
How to deal with inactive email addresses is a problem that has generated a lot of debate and commentary. As Mick Griffin on the Email Marketing Tips Blog reported, “We’re hearing it at industry events and on blogs, everywhere the...
Building a list that includes a customer’s name, postal address, and email address is as far as many marketers go. However, by limiting the amount of data about your customers, you also limit how far your marketing can go-in reach,...
We are excited to announce the 2nd round winners for the Rapleaf Personalization Fund, – a fund dedicated to supporting developers interested in creating projects built around data and personalization. The following startups are live with their Rapleaf API integration,...
One of the dangers email marketers face is that their lists may include spam traps – email addresses that cause a service provider or blacklist organization to flag their company’s email as spam. Spam, as most of us know, are...
As our inbox gets flooded with more and more emails daily, it’s becoming increasingly important as marketers that we develop relevant content that our email subscribers will want to open and read. As technology, business, and consumer behaviors change, email...
Many companies are discovering the exceptional results that can be achieved using email append services. A new case study describes how the Financial Times was able to reach more customers via email, save money, and boost its customer satisfaction and...
The debate continues but over the last several years email still remains one of the most preferred marketing tools and communication channels for marketers today. While Email marketing techniques and best practices have evolved and every marketing program has different...
Once you understand the effectiveness of email marketing, a key goal should be to get more emails. The more email addresses you accumulate, the more customers you will reach and the more revenues you will generate. Moreover, because you inevitably...
As many of us know, a seemingly small injury can seriously affect your overall health. While undeliverable email addresses may seem like a trivial problem, being unable to reach customers through email can have serious consequences on a business’s health....
People often use the words personalization and customization interchangeably. But there is a subtle, important difference between the two. Personalization v. Customization Customization is explicitly stating your interests and preferences with whom you are interacting, from the barista at Starbucks...
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