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Consolidated resources on everything email address intelligence
Building a list that includes a customer’s name, postal address, and email address is as far as many marketers go. However, by limiting the amount of data about your customers, you also limit how far your marketing can go-in reach,...
We are excited to announce the 2nd round winners for the Rapleaf Personalization Fund, – a fund dedicated to supporting developers interested in creating projects built around data and personalization. The following startups are live with their Rapleaf API integration,...
One of the dangers email marketers face is that their lists may include spam traps – email addresses that cause a service provider or blacklist organization to flag their company’s email as spam. Spam, as most of us know, are...
As our inbox gets flooded with more and more emails daily, it’s becoming increasingly important as marketers that we develop relevant content that our email subscribers will want to open and read. As technology, business, and consumer behaviors change, email...
Many companies are discovering the exceptional results that can be achieved using email append services. A new case study describes how the Financial Times was able to reach more customers via email, save money, and boost its customer satisfaction and...
The debate continues but over the last several years email still remains one of the most preferred marketing tools and communication channels for marketers today. While Email marketing techniques and best practices have evolved and every marketing program has different...
Once you understand the effectiveness of email marketing, a key goal should be to get more emails. The more email addresses you accumulate, the more customers you will reach and the more revenues you will generate. Moreover, because you inevitably...
As many of us know, a seemingly small injury can seriously affect your overall health. While undeliverable email addresses may seem like a trivial problem, being unable to reach customers through email can have serious consequences on a business’s health....
People often use the words personalization and customization interchangeably. But there is a subtle, important difference between the two. Personalization v. Customization Customization is explicitly stating your interests and preferences with whom you are interacting, from the barista at Starbucks...
As a revenue generator, email marketing is the king of marketing channels. Studies consistently show that email marketing is among the top most effective marketing tactics and is the marketing method that yields the best return on investment (ROI). Studies...
Undeliverable emails can take a serious toll on your marketing effectiveness. Critical to successful email delivery is your reputation, which can be harmed when too many emails bounce or are branded as spam. Indeed, a study by Return Path found...
Smart email marketers know that leveraging customer data is the key to creating relevant and effective email marketing campaigns. Tying into customer databases allows marketers to segment emails to consumers based on key demographic and preference data. And people are...
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