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Consolidated resources on everything email address intelligence
ISPs such as Gmail now measure engagement as part of their filtering process, meaning inactive subscribers can impact your deliverability to the inbox. As discussed in “Tips to Keep Subscribers Engaged: Part 1,” there are a number of steps email...
TowerData and EmailMonks partner to produce powerful email intelligence and design.
Spring has finally sprung and so has the new Rapleaf Dashboard. We’ve added a ton of features to help you receive, track, and visualize the Rapleaf data you want. Now when you log in to the Dashboard, you can access...
Email marketers work hard to beef up their email databases. But building and growing email lists is only part of the email marketing equation – email marketers must also discover ways to persuade subscribers to open and take action in...
The hottest trend in email marketing this year is real-time data-used mainly to understand buyer personas and trigger personalized emails in response to prospects’ activities. As Yesmail reports, “By now, most marketers have picked up on the enthusiasm around real-time...
One of the main things that can affect your email deliverability is your recipients marking your messages as spam. This is getting more and more common as spam and the powers that crack down on it, increase. As this infographic...
The following is a guest post by Scott Krauss, Director at LiveIntent. Don’t call it a comeback, but email is sexy once again. We went through some tough times as marketers sought to find the next big thing, flocking to...
Top-tier email marketers achieve better results through the application of leading-edge approaches like Big Data mining, micro-segmentation, predictive analytics and real-time triggered email, coupled with best practices that include scrupulous data hygiene, real-time verification and demographic appending. The qualities and...
Acquiring quality subscribers is an integral process of any successful email marketing campaign. Yesterday I moderated a panel called “Converting Consumers Into Subscribers: Acquisition Strategies” at the 2013 Email Insider Summit, exploring just how email marketers can effectively grow their...
As email marketers wrestle with the challenges of harnessing Big Data, experts stress the importance of maintaining data quality for Big Data marketing efforts to succeed. In its study on Big Data and marketing readiness (“Data-Rich and Insight Poor“), Yesmail...
Increasing the number of your email subscribers enables you to cast a wider net with your carefully crafted marketing messages. It can also substantially improve the effectiveness of your marketing efforts. While you understand the goal, the real challenge comes...
Expanding the email database is a top priority of all email marketers today. And while many remember to ask potential subscribers for the email addresses on landing pages, point-of-sale stations and during the e-commerce checkout process, there are other opportunities...
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