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Consolidated resources on everything email address intelligence
If you can’t reach your buyers, your email marketing program has little chance of success. Reaching the inbox, however, has become more difficult as the barriers to deliverability have become more formidable. To succeed, email marketers must adopt more sophisticated...
Whether you’re discussing email list growth or social media fan growth, quality versus quantity is always part of the conversation. At the Email Insider Summit 2013 panel “Converting Consumers Into Subscribers: Acquisition Strategies,” Kelly Briggs, director of corporate communications for...
Like it or not, list churn is part of the email marketing job. In general, those who unsubscribe or “opt-out” from your marketing emails are informing you that your program isn’t what they expected or wanted, or it’s no longer...
In email marketing, few things are as discouraging as high hard bounce rates. The hard bounce rate measures how many messages were undelivered either because the domain name doesn’t exist or the address itself fails to be recognized. A hard...
If there’s one truth in the wild world of email marketing, it’s that the success of a campaign relies heavily on the amount of emails opened. If only it were that simple. The Radicati Group estimated that in 2013, the...
While an increasing number of people are accessing information on mobile devices, studies show a majority of marketers are not conducting mobile campaigns, a state of affairs that is causing experts to issue warnings about the dangers email marketers face...
Populating an opt-in email list is one of those tasks that an email marketer will never be able to check off his or her to-do list. Like the old adage goes, the more email addresses captured, the merrier. In our...
Marketing departments are experiencing increased pressure from C-Suite to prove return on investment. From social media to email marketing, if the task falls under the marketing umbrella, significant impact on the bottom line must be proven. For email marketing, optimization...
The following is a guest post by Ryan Pitylak, CEO at Unique Influence. As social media marketing gains momentum (and legitimacy), Facebook is emerging as one of the most powerful tools for online marketers. Just this year, 82% of SMBs...
As we have seen, email marketing is undergoing a sea change in response to the dramatically changing landscape where Big Data, the collapsed marketing funnel, and real-time marketing have come into play. Because segmentation, personalization and triggered email depend on...
As an email marketer, you know maintaining a clean email list can reduce your mailing costs and increase the success of your email marketing. And lately, you’ve stumbled across several blogs touting the benefits of email validation, which scrutinizes email...
Inactive subscribers typically comprise 30 to 40 percent of databases for most marketers, according to Email Insider. In our final blog in the Engaging Email Subscribers series, we’re discussing four refreshes email marketers can implement to re-engage inactive subscribers. (See...
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