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Consolidated resources on everything email address intelligence
As an email marketer, you know maintaining a clean email list can reduce your mailing costs and increase the success of your email marketing. And lately, you’ve stumbled across several blogs touting the benefits of email validation, which scrutinizes email...
Inactive subscribers typically comprise 30 to 40 percent of databases for most marketers, according to Email Insider. In our final blog in the Engaging Email Subscribers series, we’re discussing four refreshes email marketers can implement to re-engage inactive subscribers. (See...
A slew of surveys show that, while marketers are eager to capitalize on the opportunities presented by Big Data, they are being held by a lack of know-how and experience. As eMarketer reports, a study conducted by the CMO Council...
ISPs such as Gmail now measure engagement as part of their filtering process, meaning inactive subscribers can impact your deliverability to the inbox. As discussed in “Tips to Keep Subscribers Engaged: Part 1,” there are a number of steps email...
TowerData and EmailMonks partner to produce powerful email intelligence and design.
Spring has finally sprung and so has the new Rapleaf Dashboard. We’ve added a ton of features to help you receive, track, and visualize the Rapleaf data you want. Now when you log in to the Dashboard, you can access...
Email marketers work hard to beef up their email databases. But building and growing email lists is only part of the email marketing equation – email marketers must also discover ways to persuade subscribers to open and take action in...
The hottest trend in email marketing this year is real-time data-used mainly to understand buyer personas and trigger personalized emails in response to prospects’ activities. As Yesmail reports, “By now, most marketers have picked up on the enthusiasm around real-time...
One of the main things that can affect your email deliverability is your recipients marking your messages as spam. This is getting more and more common as spam and the powers that crack down on it, increase. As this infographic...
The following is a guest post by Scott Krauss, Director at LiveIntent. Don’t call it a comeback, but email is sexy once again. We went through some tough times as marketers sought to find the next big thing, flocking to...
Top-tier email marketers achieve better results through the application of leading-edge approaches like Big Data mining, micro-segmentation, predictive analytics and real-time triggered email, coupled with best practices that include scrupulous data hygiene, real-time verification and demographic appending. The qualities and...
Acquiring quality subscribers is an integral process of any successful email marketing campaign. Yesterday I moderated a panel called “Converting Consumers Into Subscribers: Acquisition Strategies” at the 2013 Email Insider Summit, exploring just how email marketers can effectively grow their...
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