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As discussed in the blog “Optimize for Mobile for Better Email Marketing Results,” smartphone usage among U.S. adults has grown exponentially, increasing 21 percent in just two years. The rapid adoption of iPhones, Androids and other devices has left many...
The fast-flowing online market is creating new challenges for email marketers, forcing them to accelerate their pace to capitalize on real-time opportunities as they arise. As eMarketer reports, social media and mobile devices have driven fundamental changes in consumer behavior...
In order to be successful these days, every business needs both an online and offline marketing plan. Having face-to-face interactions are just as important as forming online relationships with your customers. This thought applies to building your email list, too....
Once a rarity, smart phones are now everywhere. According to the Pew Research Center, a whopping 56 percent of American adults now have smartphones, up from 35 percent just two years ago. And those smartphone adopters are doing more than...
As we learned in a previous post, many businesses are neglecting mobile email marketing, an area that is experiencing such booming popularity that experts believe it can no longer be ignored. IHS reported smartphones will comprise one-half of the cell...
Constantly improving your email communications is one of the most important skills that you, as an email marketer, can leverage to increase your company’s bottom line. But “improvement” can often seem daunting-even to seasoned professionals-due to the vast number of...
We’ve all had to deal with at least one obnoxious person in our lives at some point or another. Perhaps it’s that sole person on the AM commuter train who insists on singing along with his iPod while everyone else...
In Part 1 of this series, we introduced 10 of the most commonly used terms in email marketing. Here, we expand upon that list, bringing you 10 more need-to-know email marketing definitions. IP Address: The unique identifier for a computer....
Mastering the lingo of any profession can be challenging for newbies. In email marketing, even established professionals can confuse the essential terms with techno-babble and buzzwords. Then, as the industry changes and new trends emerge, email marketers need to file...
When you come across an insightful blog about email marketing like those on TowerData, it’s second nature to want to share the article with friends and colleagues within the industry. Ten years ago, you’d do so by emailing the link....
One of the biggest blows an email marketer can be dealt is shockingly low email deliverability. A good email deliverability rate to work toward, according to Ginger Shimp on BtoB Blog, is 90 percent, yet, according to Direct Marketing News,...
In our last article, we described how bad data can undermine email marketing and wreak havoc in all key areas of a business. Equally troubling were studies that showed that many businesses fail to recognize or ignore the problem. “Unfortunately,...
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