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Consolidated resources on everything email address intelligence
When it comes to email subscribers enjoy, messages fall into one of two categories. First, there’s the “I’ll save this for later” pile. Then there’s the “I can’t wait to read this right now!” stack. In which category do your...
Your customers expect a personalized marketing experience. They expect you to present them with offers and content most relevant to their needs, and in a manner that makes sense for their lifestyle. However, while all the data you need to...
If I asked you to identify your top email marketing goals, you’d probably say “increase engagement,” “re-engage old subscribers,” or “achieve faster conversion.” These are among the most popular and important objectives. However, they’re not always easy to measure. Even...
Earlier this week, I enjoyed the opportunity to join my friend Erik Severinghaus, founder and CEO of SimpleRelevance, on the virtual stage of the 2015 GroupHigh Outreach Marketing Summit. If you haven’t attended this conference, I would highly recommend doing...
When it comes to providing women with expert financial and career advice, few publishers offer as much value and professional insight as DailyWorth. But, as any savvy content provider knows, to address your customers’ key questions and concerns, you have...
Marketing is no longer means canvassing your audience with promotional messages you feel will earn you the most sales. In today’s marketing landscape, deemed the “age of the consumer,” marketing takes place entirely on the customer’s terms. The most successful...
Just as Picasso’s masterpieces would be nonexistent if he’d never owned a brush, and Michelangelo’s grand works absent without his chisel, great email marketers also need extraordinary tools to fulfill their ultimate potential. However, with new applications released daily, and...
A few days ago, the Wall Street Journal published an article hinting Google will soon unveil an offering that allows advertisers to leverage email lists to target audiences via display ads. The program rivals the advertising technology of another internet...
This post was originally published on the Kuno Creative blog by Tracy Vides. We keep hearing about all the different ways brands can work more efficiently to convert visitors to their website. Conversion optimization advice typically revolves around website design,...
Imagine you have a highly engaged customer who opens all of your emails, regularly reviews your inventory and makes frequent purchases. If you could somehow reach more customers like this subscriber, your company would have no problem beating sales goals...
As we’ve mentioned before, personalization is key to driving customer engagement. By using data to learn more about your customers, and using that knowledge to craft customized messaging, you will make a greater impact on your subscribers. But, what does...
Customer data is the key to successful personalization. It can transform your marketing strategy, boost subscriber engagement increase ROI and help you better understand the drivers behind customer conversion. In many ways, customer data is the magic elixir guaranteed to...
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