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Consolidated resources on everything email address intelligence
No one can dispute the power of email, especially in the age of big data. However, as email rises in importance, marketers are still challenged by acquiring their prospect’s email addresses. When it comes to email acquisition, no one does...
When a customer makes a purchase from your company, what happens next? Do you take the opportunity to connect further, or do you gently fade off into the horizon until your next scheduled offer lands in their inbox? As we’ve...
Cookies and milk, peanut butter and jelly, sandy beaches and margaritas-some things were just meant to go together. That’s exactly how we feel about email intelligence and beautiful design, which is why TowerData is teaming up with award-winning design and...
When you’re about to launch a new email campaign, you’ve got a million things on your mind. You’re in a rush, you’ve got a deadline to meet and, often, you can’t escape the nagging feeling you’re overlooking something important. As...
When it comes to email subscribers enjoy, messages fall into one of two categories. First, there’s the “I’ll save this for later” pile. Then there’s the “I can’t wait to read this right now!” stack. In which category do your...
Your customers expect a personalized marketing experience. They expect you to present them with offers and content most relevant to their needs, and in a manner that makes sense for their lifestyle. However, while all the data you need to...
If I asked you to identify your top email marketing goals, you’d probably say “increase engagement,” “re-engage old subscribers,” or “achieve faster conversion.” These are among the most popular and important objectives. However, they’re not always easy to measure. Even...
Earlier this week, I enjoyed the opportunity to join my friend Erik Severinghaus, founder and CEO of SimpleRelevance, on the virtual stage of the 2015 GroupHigh Outreach Marketing Summit. If you haven’t attended this conference, I would highly recommend doing...
When it comes to providing women with expert financial and career advice, few publishers offer as much value and professional insight as DailyWorth. But, as any savvy content provider knows, to address your customers’ key questions and concerns, you have...
Marketing is no longer means canvassing your audience with promotional messages you feel will earn you the most sales. In today’s marketing landscape, deemed the “age of the consumer,” marketing takes place entirely on the customer’s terms. The most successful...
Just as Picasso’s masterpieces would be nonexistent if he’d never owned a brush, and Michelangelo’s grand works absent without his chisel, great email marketers also need extraordinary tools to fulfill their ultimate potential. However, with new applications released daily, and...
A few days ago, the Wall Street Journal published an article hinting Google will soon unveil an offering that allows advertisers to leverage email lists to target audiences via display ads. The program rivals the advertising technology of another internet...
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