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Consolidated resources on everything email address intelligence
For most people (especially for those of us in the email marketing world), receiving a newsletter from your favorite brand is akin to finding a chocolate on your hotel pillow. Even though you may have anticipated it, you still feel...
Last week, TowerData sponsored the Salesforce Connections conference here in New York City. Connections has long been considered the “digital marketing event of the year,” and, while the transition to the Salesforce brand has brought a lot of change, with...
Email marketers are no strangers to data. We love pouring over analytics and insights, and we know the only way to truly prove a fact is to back it with data. So, when it comes to email marketing trends, the...
My job is rough. Last week, I flew to Kiawah Island, South Carolina, for the MediaPost Email Insider Summit (MPEIS). I was subjected to beautiful weather, flawless Atlantic beaches and irresistible Southern cuisine. I spent my time rubbing elbows with...
How many emails land in your inbox every day? 20? 30? 75? Think again. The average working professional receives more than 100 emails per day. This poses a challenge not only for the beleaguered professional who has to sift through...
We’re halfway through 2015-or, as we like to call it, the Year of Personalization (again). While those of us in the marketing world have been touting the benefits of personalization for years, the concept has become much more mainstream in...
When it comes to the design of a website or application, there’s really no denying the effectiveness of a great user experience. We often hear positive UX increases subscriber engagement while poor UX drives users away. You’ve probably experienced this...
You just wrapped up a wildly successful social campaign, or started collecting emails at the register, and now you’re the proud owner of several dozen new email addresses. Congratulations! Now what? The first few days after you collect a new...
No one can dispute the power of email, especially in the age of big data. However, as email rises in importance, marketers are still challenged by acquiring their prospect’s email addresses. When it comes to email acquisition, no one does...
When a customer makes a purchase from your company, what happens next? Do you take the opportunity to connect further, or do you gently fade off into the horizon until your next scheduled offer lands in their inbox? As we’ve...
Cookies and milk, peanut butter and jelly, sandy beaches and margaritas-some things were just meant to go together. That’s exactly how we feel about email intelligence and beautiful design, which is why TowerData is teaming up with award-winning design and...
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