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It’s lunchtime, and you’re quickly gobbling down a sandwich at your desk between meetings. Taking advantage of the few precious moments between obligations, you start browsing online for a sleeping bag for your upcoming camping trip and discover a high...
Here at TowerData, we’ve been trumpeting the importance of personalization for years. But the truth is, in today’s competitive landscape, merely adding a customer’s name to the top of a newsletter simply won’t cut it anymore. When we discuss personalization...
You’re feeling pretty good about the size of your email database. You’ve worked hard to obtain those new email addresses-carefully guiding droves of customers through the almighty website subscription form, register sign-up and your customer service’s data capture process. Maybe...
Today, marketers aren’t simply concerned with tracking browser behavior, we’re interested in tracking all behaviors across all platforms. We know this is the key to truly understanding what drives our customers’ decisions. Enter sticky data-your new secret weapon for capturing...
For most people (especially for those of us in the email marketing world), receiving a newsletter from your favorite brand is akin to finding a chocolate on your hotel pillow. Even though you may have anticipated it, you still feel...
Last week, TowerData sponsored the Salesforce Connections conference here in New York City. Connections has long been considered the “digital marketing event of the year,” and, while the transition to the Salesforce brand has brought a lot of change, with...
Email marketers are no strangers to data. We love pouring over analytics and insights, and we know the only way to truly prove a fact is to back it with data. So, when it comes to email marketing trends, the...
My job is rough. Last week, I flew to Kiawah Island, South Carolina, for the MediaPost Email Insider Summit (MPEIS). I was subjected to beautiful weather, flawless Atlantic beaches and irresistible Southern cuisine. I spent my time rubbing elbows with...
How many emails land in your inbox every day? 20? 30? 75? Think again. The average working professional receives more than 100 emails per day. This poses a challenge not only for the beleaguered professional who has to sift through...
We’re halfway through 2015-or, as we like to call it, the Year of Personalization (again). While those of us in the marketing world have been touting the benefits of personalization for years, the concept has become much more mainstream in...
When it comes to the design of a website or application, there’s really no denying the effectiveness of a great user experience. We often hear positive UX increases subscriber engagement while poor UX drives users away. You’ve probably experienced this...
You just wrapped up a wildly successful social campaign, or started collecting emails at the register, and now you’re the proud owner of several dozen new email addresses. Congratulations! Now what? The first few days after you collect a new...
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