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An effective salesperson doesn’t buttonhole a client, fill their ears with a pitch they’ve already heard a thousand times, and before they can say a word, hand them a business card and say, “Call me.” And then walk away, confident...
For the past several years, marketing thought leaders have been calling mobile one of the “biggest trends.” If you aren’t taking advantage of mobile, they said (and we did, too) then you were leaving piles of potential revenue sitting on...
Pop quiz! Which type of email yields the highest open rates? No, it’s not the preview of your biggest sale of the year, or even your most popular coupon. The emails opened most often are post-purchase emails. In our next...
Most people have more than one email account, and sift through an average of 122 business emails per day. What does this mean for your email marketing campaigns? To drive higher open rates and engagement, you’re going to have to...
As you’ve probably noticed, retail emails continue to get better-with better targeted content, more enticing design and irresistible offers. As a retail marketer, this means the competition is getting tough. To captivate your audience, you have to do more than...
Super Size Me, the legendary documentary directed by Morgan Spurlock, grossed more than $22 million in the box office, an Academy Award nomination and led to a serious shakeup of the fast food industry and consumer lifestyle choices. But, why?...
Last week, MailChimp posted an article about why your inactive subscribers are valuable. They discovered that, although many industry experts for years have been telling email marketers to delete inactives, these addresses may actually be worth saving. While reading the...
Last month, we talked about some of the deadliest and most treacherous email delusions we’ve stumbled across. Guess what? We’re not done. Believe it or not, there is still one risky myth that needs busted. Today, I’m going to talk...
Customers don’t always tell you what they want, so it’s a good thing you’re clairvoyant. Oh wait, you’re not? In that case, you’ll probably want to keep reading. As an email marketer, you know consumers have very specific wants, needs...
Last month, Google published an article stating its research found “marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers.” If you’re like most marketers, this likely caught you off guard....
A great email can transform a prospect into a customer or a loyal customer into a brand advocate. It has the power to alter relationships, inspire engagement and change the way your subscribers interact with your brand forever. That is,...
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