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As you’ve probably noticed, retail emails continue to get better-with better targeted content, more enticing design and irresistible offers. As a retail marketer, this means the competition is getting tough. To captivate your audience, you have to do more than...
Super Size Me, the legendary documentary directed by Morgan Spurlock, grossed more than $22 million in the box office, an Academy Award nomination and led to a serious shakeup of the fast food industry and consumer lifestyle choices. But, why?...
Last week, MailChimp posted an article about why your inactive subscribers are valuable. They discovered that, although many industry experts for years have been telling email marketers to delete inactives, these addresses may actually be worth saving. While reading the...
Last month, we talked about some of the deadliest and most treacherous email delusions we’ve stumbled across. Guess what? We’re not done. Believe it or not, there is still one risky myth that needs busted. Today, I’m going to talk...
Customers don’t always tell you what they want, so it’s a good thing you’re clairvoyant. Oh wait, you’re not? In that case, you’ll probably want to keep reading. As an email marketer, you know consumers have very specific wants, needs...
Last month, Google published an article stating its research found “marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers.” If you’re like most marketers, this likely caught you off guard....
A great email can transform a prospect into a customer or a loyal customer into a brand advocate. It has the power to alter relationships, inspire engagement and change the way your subscribers interact with your brand forever. That is,...
If you’re looking to be a stronger marketer in 2016, you won’t find a more appropriate goal than resolving to make better use of your marketing data. Of course, for most of us, that’s easier said than done. While the...
Just because your email campaigns are doing well doesn’t mean they couldn’t be doing better. There are plenty of opportunities for fine-tuning your strategy to help increase opens, clicks and conversions. Your ultimate goal? To do more of the things...
Over the past few years, we’ve noticed an emerging trend in the marketing world: email marketing professionals no longer are focusing solely on email. As marketing teams break out of their silos, today’s email specialists are expected to take on...
Some myths are harmless. (The tooth fairy, for example.) Then there are myths that can cause your business a lot of turmoil-like misguided advice about email marketing. As we’ve discussed previously, while the Internet is rife with helpful information on...
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