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Consolidated resources on everything email address intelligence
Email marketing remains one of the most effective means for communicating with potential and current customers. But your unsubscribe rate could be an indicator of poor email performance. Industry data shows varying average unsubscribe rates by industry-for example, media/publishing companies...
Back in October, we published The Ultimate Email Marketer’s Glossary-a list of the top 10 data management and email marketing terms all email marketing gurus should know. Because we’ve been focusing so much on the importance of both storytelling and...
Have you ever been to an upscale restaurant and ordered what you thought was a standard cocktail only to be overwhelmed by the most delicious, expertly crafted concoction you’ve ever tasted? Try as you might, you were never truly able...
There’s nothing worse than receiving an email meant to be personalized that totally misses the mark. As marketers, we have a lot of valuable information about our customers and failing to use it correctly can result in a flopped campaign....
There are two things I learned at the 2016 Email Evolution Conference last week: First, there’s no such thing as a bad meal in New Orleans. (OK, I’ve known that for awhile.) Second, the next big trend in email marketing...
Marketing SaaS solutions can be a little tricky sometimes. You can’t really offer loyalty programs or promo codes the way traditional retailers can, and if your service is free, it’s even more crucial to keep your customers engaged with your...
As a marketer, it’s not enough to simply keep your clients treading water. Traffic, conversions, engagement-sure, all these things are great. But to provide sustainable value, you have to help your clients beat out their competition on a regular basis....
Your brand followers are pretty amazing. They have great taste (they’re into your brand, after all). But they also have smart ideas, witty quips, stay on trend and often, can be downright inspiring. For these reasons, user-generated content shouldn’t be...
An effective salesperson doesn’t buttonhole a client, fill their ears with a pitch they’ve already heard a thousand times, and before they can say a word, hand them a business card and say, “Call me.” And then walk away, confident...
For the past several years, marketing thought leaders have been calling mobile one of the “biggest trends.” If you aren’t taking advantage of mobile, they said (and we did, too) then you were leaving piles of potential revenue sitting on...
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