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You probably know Robin Roberts as the warm, relatable and ever-positive co-host of “Good Morning America” who rose in recognition following her public battle with breast cancer. But, unless you’ve researched her further, you probably don’t know a whole lot...
The term “newsletter” sounds archaic, doesn’t it? Like something distributed by your grandparents’ condo association announcing a new water aerobics class, or something pinned to the bulletin board in your dentist’s waiting room. While it may seem outdated, a study...
Cookies offer marketers a wealth of information about the way their prospects navigate the internet via desktop, from the sites they visit to the social profiles they own and the pages they viewed and clicked within your website. There’s just...
Think about the last time you made a large purchase. Did you immediately hop online to do some research about your options and pricing? Or did you go to a store or call customer service to engage with a salesperson?...
Email marketing remains one of the most effective means for communicating with potential and current customers. But your unsubscribe rate could be an indicator of poor email performance. Industry data shows varying average unsubscribe rates by industry-for example, media/publishing companies...
Back in October, we published The Ultimate Email Marketer’s Glossary-a list of the top 10 data management and email marketing terms all email marketing gurus should know. Because we’ve been focusing so much on the importance of both storytelling and...
Have you ever been to an upscale restaurant and ordered what you thought was a standard cocktail only to be overwhelmed by the most delicious, expertly crafted concoction you’ve ever tasted? Try as you might, you were never truly able...
There’s nothing worse than receiving an email meant to be personalized that totally misses the mark. As marketers, we have a lot of valuable information about our customers and failing to use it correctly can result in a flopped campaign....
There are two things I learned at the 2016 Email Evolution Conference last week: First, there’s no such thing as a bad meal in New Orleans. (OK, I’ve known that for awhile.) Second, the next big trend in email marketing...
Marketing SaaS solutions can be a little tricky sometimes. You can’t really offer loyalty programs or promo codes the way traditional retailers can, and if your service is free, it’s even more crucial to keep your customers engaged with your...
As a marketer, it’s not enough to simply keep your clients treading water. Traffic, conversions, engagement-sure, all these things are great. But to provide sustainable value, you have to help your clients beat out their competition on a regular basis....
Your brand followers are pretty amazing. They have great taste (they’re into your brand, after all). But they also have smart ideas, witty quips, stay on trend and often, can be downright inspiring. For these reasons, user-generated content shouldn’t be...
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