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Loyalty programs are proven to deliver big returns. But loyalty programs are a two-way street. Customers expect to be talked with, not sold at. Failing to understand this is part of the reason why up to 77% of customer loyalty...
A one-time buyer is good. A repeat customer is better. But loyal customers and brand evangelists are some of a brand’s greatest assets. Just how valuable is brand loyalty? Loyalty pays off and saves you money. Existing customers spend 67%...
Multichannel marketing means understanding how customers interact with your brand in every channel. What’s key is establishing a single view of the customer by using a central identifier. A universal, central ID makes it possible for companies to follow customers...
Today, TowerData announces full GDPR compliance ahead of the May 25, 2018 effective date. Since our inception, TowerData has been committed to the privacy and protection of our clients’ data, worldwide. In addition, since 2015 TowerData has been certified with...
[Click to Expand] Source: Email Design and Marketing Mantras 2018
Nearly all marketers agree: Executing a multichannel marketing strategy is vital for their organization. But when it comes to actually executing a multichannel strategy, the outlook is a little less rosy. Most marketers aren’t confident that their company can deliver...
Consumers don’t make purchasing decisions like they used to. So why do so many marketers act like it? Today, the marketing landscape is flooded with channels, from display ads to television to email to voice-activated assistants. And customers are hopping...
[Click to Expand] Source: Email Personalization Advancements from Email Monks
Personalization is vital for creating successful email marketing campaigns. Personalized marketing emails earn higher open rates, click-through rates and revenue compared to generic batch-and-blast messages. Plus, brands that leverage their own data – as well as third-party data – to...
More than 269 billion emails are sent every day – and chances are, you recieve more than 120 every day at your desk alone. Those staggering email figures mean it’s imperative for email marketers to make their message stand out...
From welcome campaigns to abandoned cart and post-purchase email drips, there’s much more to email marketing than simply crafting up a friendly message and clicking the “send” button. Instead, email marketing needs to be personalized, helpful and data-driven. With digital...
From product recommendations to curated Netflix queues, we expect brands to not only know us, but to customize experiences for us. Think about it: Spotify loyalists love personalized playlists based on their preference for every 90s boy band or indie...
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