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Consolidated resources on everything email address intelligence
Consumers buy more online than in stores – and for good reason. Thanks to services like Instacart, Amazon Prime and Postmates, there’s no need to wait in long lines or elbow through crowds. But the in-store experience is still vital....
Email is a retailer’s best friend. According to MarketingSherpa, marketers ranked email among the most successful channels. In fact, email is second only to organic search. No wonder. Email returns a huge ROI. For every $1 spent on email, it...
Marketers that use data to drive decisions are among the most successful. In fact, data-driven companies are more likely to have a competitive advantage, are more likely to increase profitability, and are six times more likely to be profitable year-over-year,...
What’s the cost of a lost customer? It’s a complex question, sure. But when it comes to losing a customer who simply gave you the wrong email address, we can put a number on it. Here’s how Email Validation helps...
The term “newsletter” sounds ancient. It sounds like a pamphlet sent out by your condo association, or a handout in your dentist’s office. But a study by Forrester found that one in five people read every email newsletter they receive....
Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times. No wonder it has not just survived but is ruling over the marketing world since decades –...
California approved a privacy law last month that will have sweeping changes on how companies handle consumer data. The California Consumer Privacy Act of 2018 (CCPA) includes the most stringent data protections in the US, giving consumers the right to...
Customers expect personalized customer experiences. But in order to deliver, brands need to know who their customers are. Real-time, accurate third-party data is key. By enriching your customer records with everything from zip codes to homeowner status, you can uncover...
Digital marketing is not only about driving traffic to your website. You need to convert visitors into customers and build customer loyalty. 97 out of 100 visitors will leave an average e-commerce store without converting. This is where retargeting comes...
Resonating with your customer begins with listening to your customer. Customers provide vital information at signup, and the way your customers interact with your brand is revealing. But those behavioral data only tell part of the story. When behavior is...
Email is an incredibly powerful tool for fostering relationships with your customers. As a marketer, email is your best means of one-to-one communication, and an effective way to meet customers with personalized offers and helpful content. Customer loyalty is won...
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