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Consolidated resources on everything email address intelligence
You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list”...
The way in which brands communicate with customers is vastly changing. One of these shifts involves an increased reliance on email marketing and valid email addresses. To dive into the details of this rise in email marketing, we’ve gathered a...
One question we often get from companies with large databases is how to segment when you don’t know anything about your subscribers. Many companies have spent years growing their customer and prospect databases through paid and organic means while paying...
There’s something special about the dynamic of an office – collaborating together around a whiteboard, a weekly meeting with your team, or even just the quick coffee run across the street with a coworker. In-person collaboration is something we’re familiar...
TowerData today announced it has launched InstantData Email Validation and Intelligence on Salesforce AppExchange, empowering customers to easily create a clean, comprehensive contact database. TowerData's InstantData Email Validation and Intelligence services provide marketers with reliable, impactful data in real-time that...
As much as we can plan in life and in work, the universe has a habit of throwing a few curveballs our way. And whether those curveballs are a faulty image in an email or a global pandemic, you now...
In the era of social distancing and increasingly virtual communication, many of our speaking engagements have been disrupted. So instead of in-person presentations, we’ve been working with webinars! In a recent web presentation, Phil Davis spoke about ways to move...
Testing is a popular topic here at FreshAddress, simply because we’ve seen so many clients benefit from using tests to optimize their email campaigns). Most email marketers think of A/B (split) tests when faced by a choice of subject line,...
It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming...
How can you show your customers you care all year long? For marketers, developing a relationship with your customers is a lot like courting them: The better you know the person, the better the relationship. But marketers also often see...
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