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Trust is not often achieved overnight. In marketing, as in personal relationships, trust and loyalty are earned over an extended period of time through positive, meaningful interactions. Every time your consumers enjoy a favorable experience with your brand, they inch...
We want to wish all of our readers a happy, healthy, and prosperous 2023! As we close out 2022, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry...
We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why...
It’s a real conundrum isn’t it? People like the abandoned cart email. It’s the best-converting email that eCommerce marketers send. Clearly, recipients view this email as important. Nearly half (44.1%) of all cart abandonment emails are opened. Over a tenth...
It’s no secret that creating an account for virtually anything now requires an email address, especially in FinTech. But just because someone enters an email into a registration form doesn’t always mean that the email address is real or belongs...
How do you build customer engagement? You put a ring on it! (OK, not that kind of engagement.) Instead – just like with any healthy relationship – you show customers you like them and build a relationship with them over...
If we were asked to boil down email marketing into eight words or less, we would say: Right People + Right Message + Right Time = Email ROI. Unfortunately, accomplishing this success is slightly more difficult than this statement might...
Creating new and unique holiday emails is hard enough; and now that Christmas promotions start in October, marketers need to be ten steps ahead of the holiday marketing game. Here are five well-designed emails for Veteran’s Day across several industries...
If it seems as if Black Friday has been just around the corner since the Fourth of July, you must be an email marketer. We totally understand – many retail email marketers start plotting out their holiday promotional calendars 6...
You already know you should implement an email validation service to keep your customer contact database up to date. You’ve heard verification services can improve client reach and reduce the danger of damaging your sender reputation. But with so many...
Marketers love lead nurturing. In fact, 43 percent of marketers say lead nurturing is among their most important objectives. What’s more, 57 percent of marketers say lead nurturing is one of the most strategic goals of their marketing automation strategies....
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