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AtData Unveils Reduction in Email Validation Unknown Rates Utilizing Machine Learning Models Within Its Flagship SafeToSend® Service

Jun 20, 2023   |   2 min read

Knowledge Center  ❯   Press Releases

Dedham, MA (June 21, 2023) – AtData, the leading provider of Email Address Intelligence solutions to help companies optimize their first party data, is thrilled to announce its latest advancement in email data analysis. By harnessing the power of machine learning models built on AtData’s extensive email activity data, AtData has significantly enhanced its industry-leading email verification and hygiene capabilities by reducing its unknown rate, or the percentage of emails it could not assign a valid or invalid status. By giving AtData’s customers the confidence that more of their messages are SafeToSend®, they’ll be able to forge stronger connections with their hard-earned customer base.

At the heart of this innovation lies cutting-edge technology that leverages the vast potential of machine learning models. By analyzing approximately 2 billion monthly email activity signals across its proprietary network, AtData’s data science team developed a comprehensive ML model to outperform the competition in its ability to validate previously indeterminate email addresses. Notably, no other verification solution is known to possess similar capabilities.

This advancement reflects AtData’s commitment to innovation and continuous improvement. By employing machine learning, AtData further surpasses traditional methods, enabling the determination of the validity or invalidity of email addresses with unprecedented accuracy. While improving identification of both consumer and professional email addresses, the biggest beneficiaries of this advancement are B2B marketers who are likely to have a larger percentage of emails with unknown statuses within their database. They can now optimize campaigns with increased reach, improving ROI by leveraging the comprehensive activity data analyzed through AtData’s email verification and hygiene service, SafeToSend®.

In fact, AtData’s advanced model has already demonstrated exceptional results, with companies seeing an average reduction in unknown rates of 6% and as much as 29%. This equates to tens of thousands of additional verified emails increasing the addressable audience, reducing risks associated with the unknown, and underscoring the effectiveness in comparison to alternatives in the market.

“Businesses don’t necessarily realize, but there are significant differences in the capabilities of email validation providers. We continue to invest in our solutions, leveraging our over two decades of experience in email and technology,” said AtData’s CEO, Tom Burke. “We take pride in delivering a superior service to ensure our clients have the best possible data to extract the maximum value from their email marketing program.”

The implementation of machine learning has been seamlessly integrated into AtData’s existing SafeToSend® service, ensuring improved results for both current and new clients. Existing customers are automatically benefiting from this advancement at no additional cost, further solidifying AtData’s commitment to delivering unmatched value and service.

About AtData
AtData, the Email Address Experts, is the leader in email address intelligence. With accurate, comprehensive, and privacy compliant email-centric data solutions powered by over 20 years of historical email and postal addresses, it processes billions of monthly activity signals across its proprietary network. AtData not only validates and verifies its customers’ first party data but also enables those organizations to develop actionable customer profiles and assess risk, resulting in an increase in customer engagement, sales, and retention.

AtData Media Contact
April Paige – Marketing & Communications Manager
770 Legacy Place, Dedham, MA 02026
[email protected]   |   941-586-6550

More information available upon request.

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