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It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, this time of year also means...
Did you take a breather after Black Friday/Cyber Monday to check your email numbers? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked...
All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But you’ve also generated a spreadsheet full...
So, how’s your holiday email-marketing program faring? You’re probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might...
Email marketing isn’t dead – it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are sent every day. But as a marketer, when your emails don’t make it to their destination,...
Ready to learn how your first party data can give you with not one, not two, but three email marketing wins? Join us November 16th, 2022 at 2:00 PM ET!
Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should...
Cart abandonment is a natural stage of the eCommerce buying cycle. You know the reasons and you know the stats. A large % of abandoned carts are recoverable – and the same goes for recovering people who abandon after browsing...
How can you build more trust? You have to uphold the value exchange that occurs at opt-in. They give you something of value (their email address) in exchange for whatever you have promised, but trust-building begins even before that. These...
AtData, The Email Address Experts®, will be at Money 20/20, 2022. Our team will discuss how our Fraud Prevention Service is #1 at stopping fraud!
As the holiday season approaches, the volume of email communications grows. This increase in frequency means your audience’s inboxes will soon become inundated with messages from competing brands, making it more challenging for your emails to stand out. Fortunately, even...
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