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Congratulations for surviving the ups and downs of 2022! In 2022, digital marketers were hard at work staying on top of the 2022 trends – masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of...
A new year is a clean slate, a fresh start, and an opportunity to let go of what no longer serves you – including the outdated, inaccurate data mucking up your database and dragging down your marketing performance. Before you...
As you put your 2023 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is...
For over fifty years, this global expert in 21st century science education has been designing, developing, and supporting innovative education technology solutions for primary, secondary, and university level science. The Challenge Michael B, a Life and Environmental Sciences Education Manager,...
Why invest in Email Validation? To keep it simple, validation helps: reduce your bounce rates up to 95%, removes complainers and spam traps, and boosts email marketing ROI.
In the early days of mass advertising, customer trust was a tagline – “The most trusted name in widgets!” But brands didn’t do much to earn that trust or prove they had it. Thankfully, things have changed over the last...
The holiday season brings out the best in email marketers. There are major gains to be had-especially for retailers, who collectively generate over $3 trillion in sales during the holiday shopping season. Businesses pull out all the stops in November...
Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work-just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate. After all, your...
It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, this time of year also means...
Did you take a breather after Black Friday/Cyber Monday to check your email numbers? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked...
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