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Rapleaf Announces InstantData, Redefining the Way Data is Delivered

Jun 8, 2011   |   1 min read

Knowledge Center  ❯   Blog

We are excited to roll out a new, revolutionary service that makes it even easier to personalize experiences for your customers. InstantData now allows marketers to gain valuable insight into their customer base in just three easy steps. Email addresses are instantly linked to deep demographic consumer information such as age, gender, location and more, simply by uploading a CSV or text file format.

InstantData redefines how consumer data is delivered. Within seconds, instantly acquire detailed high-level data on up to a million emails through an online interface, free of charge. The information is delivered on each individual customer email in the same format as well as an aggregate level report that you can download. In addition, if you have a paid subscription to Rapleaf’s paid “Premium” package, you will be able to use InstantData to get Premium information — presence of children, income, marital status, homeowner status, home market value, home property type, and length of residence.

“The average American is exposed to about 3,000 advertising messages a day, and globally corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them,” according to the Union of Concerned Scientists. Marketers need a way to get through that clutter and connect directly with their customers. But How? Enter InstantData.

“We’re really excited about how marketers will use this data,” said CEO of Rapleaf, Auren Hoffman. “The big breakthrough is that marketers can retain this information without waiting to secure any technical resources; with Rapleaf’s InstantData, you don’t have to be a developer to know how to access our API. You can do anything from personalizing messages in an email campaign to servicing customers more intelligently to segmenting for business planning.”

“As a developer I was impressed with how it actually is instant,” said Todd Sharp, Owner of Sharp Interactive. “After you upload the list it will actually show you charts which update in real time as it processes the information.”

Sound interesting? Try InstantData and see how easy it is to personalize each experience for your customer.

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