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Articles covering anything to do with email and email address intelligence
The holiday season is upon us, and for many it’s the most hectic time of year. It’s easy to get swept up in the busy-ness, but your customers are expecting to hear from you! To keep connecting with customers and...
What if you had current information on the content a person is interested in and the products they are looking for? What if you had accurate and timely insight into an individual’s unique browsing behavior, preferences and purchase intent? You...
Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email data to the wrong vendor. We understand how easy it...
The best email marketing results are achieved through segmenting and targeting, which produce higher open rates, leads, conversion rates and revenues. However, before you can segment and target prospects, you must know the makeup of your audience and be able...
Invalid and toxic data finds its way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you’re a B2B company,...
Over the past few months, we’ve been hard at work behind the scenes with some exciting advancements in our fraud prevention solution. But how did we get here, and why are we your best choice for a premier fraud prevention...
In the spirit of ghouls and ghosts, dead and the undead, I’d like to share a few tales of resurrecting dead email lists, really dead lists. So gather round my wide-eyed brethren and listen with bated breath as we pay...
Don’t be another email append horror story When it comes to email appending, if it seems too good to be true or too cheap to be good, it very likely is! Far too often, we encounter clients who get burned...
We get it. Running a start-up is a high pressure situation. You only have one shot to get things off the ground. That pressure makes start-ups vulnerable. That’s why we were dismayed but not shocked to hear that some well-known...
Black Friday is just around the corner, and retailers are sending out emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your...
Why do you remember some advertisements clearly but forget thousands of others? It’s not magic employed by successful brands to capture their audience (if only it were that easy). The answer is much simpler: emotional targeting. Emotional marketing offers the...
As businesses are trying to reopen and draw back customers, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo hoo, we’re reopening!”...
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