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Articles covering anything to do with email and email address intelligence
In the early days of mass advertising, customer trust was a tagline – “The most trusted name in widgets!” But brands didn’t do much to earn that trust or prove they had it. Thankfully, things have changed over the last...
The holiday season brings out the best in email marketers. There are major gains to be had-especially for retailers, who collectively generate over $3 trillion in sales during the holiday shopping season. Businesses pull out all the stops in November...
Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work-just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate. After all, your...
It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, this time of year also means...
Did you take a breather after Black Friday/Cyber Monday to check your email numbers? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked...
All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But you’ve also generated a spreadsheet full...
So, how’s your holiday email-marketing program faring? You’re probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might...
Email marketing isn’t dead – it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are sent every day. But as a marketer, when your emails don’t make it to their destination,...
Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should...
Cart abandonment is a natural stage of the eCommerce buying cycle. You know the reasons and you know the stats. A large % of abandoned carts are recoverable – and the same goes for recovering people who abandon after browsing...
How can you build more trust? You have to uphold the value exchange that occurs at opt-in. They give you something of value (their email address) in exchange for whatever you have promised, but trust-building begins even before that. These...
As the holiday season approaches, the volume of email communications grows. This increase in frequency means your audience’s inboxes will soon become inundated with messages from competing brands, making it more challenging for your emails to stand out. Fortunately, even...
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