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Articles covering anything to do with email and email address intelligence
Cart abandonment is a natural stage of the eCommerce buying cycle. You know the reasons and you know the stats. A large % of abandoned carts are recoverable – and the same goes for recovering people who abandon after browsing...
How can you build more trust? You have to uphold the value exchange that occurs at opt-in. They give you something of value (their email address) in exchange for whatever you have promised, but trust-building begins even before that. These...
As the holiday season approaches, the volume of email communications grows. This increase in frequency means your audience’s inboxes will soon become inundated with messages from competing brands, making it more challenging for your emails to stand out. Fortunately, even...
For most, family knows you better than anyone else. Family is there for you to rely on, know what you need when you need it, and always help you solve a problem. As we approach Thanksgiving, and many will spend...
Q4 is officially here – a season chock-full of opportunities to attract new customers, rekindle relationships with customers you’ve lost, and deepen engagements with existing customers. Despite recent market downturns, Deloitte predicts this year’s holiday e-commerce sales could surpass the...
Giving Tuesday is celebrated on the Tuesday after Black Friday and Cyber Monday, and it’s now the premier day for charitable giving around the globe. Your email sending volume will double over the next month, and you’ll want to do...
A welcome email series is one of the best ways to make a good first impression on your new customers and subscribers all year long, but it’s even more important in the holiday season when you greet floods of new...
Q4 holiday email campaigns are just around the corner, and every marketer’s goal is to improve on last year’s results. But have you taken the necessary steps to ensure your campaigns are optimized for deliverability, personalization, and overall brand engagement?...
As summer ends and Q4 nears, it’s time to ready your holiday campaigns and prepare for what promises to be another record-setting shopping season. According to Insider predictions, US retail spending will rise more than 3% this year, topping $1.26...
In 2021, FreshAddress merged with TowerData; in May 2022 we announced a rebrand as AtData. As part of the rebranding effort, we created a new company story, rethinking what our company represents. With all of the mergers and acquisitions in...
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