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AtData Blog

Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

Spam Trap Dangers Make Marketers’ Lives More Difficult

Return Path’s latest email study (“2012 Sender Score Benchmark Report“) sounds an alarm to marketers about the increasing need to avoid spam traps. As Sandeep Vadgama explains in “Why Getting Emails to the Inbox Just Got Tougher,” as the amount...
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Email + Social Media Making Waves

The combination of email marketing and social media is gaining momentum as their revenue multiplying synergy becomes more widely recognized. In a post entitled “The Magical Email-Social Combo,” Robin Neifield describes how marketers can use email marketing and personalized messaging...
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Email Verification Lifts Data Quality, Reputation, and Results

The quality of your email list determines whether you are a top-tier online marketer, which is why the effort put into email verification and overall list hygiene pays off handsomely. As Econsultancy/Adestra’s “Email Marketing Industry Census 2012” study relates, “We...
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Is List Hygiene the Weakest Link in your Email Marketing Program?

Our friends at Return Path posted an article this week on the importance of list hygiene. They state the problem clearly and succinctly, “No matter how long you’ve been building your list, and how many engaged subscribers you have on...
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Data Append Makes Multichannel Marketing Hum

Communicating with your customers over multiple channels is known to produce superior results, yet many companies fail to reap the benefits of multichannel marketing because of missing data. The answer, as experts note, is to employ data append services to...
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Demographic Segmentation for Greater Email Marketing Success

In email marketing, segmenting prospects and using customer profiling has been found to produce higher success rates than a blanket approach. Demographic segmentation allows you to differentiate your prospects and customize your emails to achieve maximum impact. As Mike Hotz...
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List Hygiene Gives Triggered Email a Bigger Kick

Triggered email is one of the hottest trends in email marketing. Indeed, Epsilon in its latest “Q4 2011 Email Trends and Benchmarks” tells marketers that incorporating real-time triggered messaging into your email programs “is critically important” to achieving success. Open...
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Reduce Your Bounce Rate to Raise Your Marketing Game

If your mailings to your list generate a large number of bounces, you can harm your email marketing efforts in a number of ways-by undermining your deliverability, reach, reputation, and profitability. Reducing your bounce rate, with email list cleaning being...
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2012 Personalization Summit Recap

Rapleaf and LiveRamp hosted the Personalization Summit last Thursday, which brought forth interesting discussion and some necessary debate on why personalization is happening today. The Summit aimed to explore the benefits and implications of personalization, privacy, customer segmentation and more...
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Data Appending Expands Marketing Reach and Results

Missing and incorrect data affects your ability to reach more customers, market more effectively, and win more business. As Aberdeen Group reports, solving problems associated with “inconsistent or inadequate” customer data is crucial to online marketing success. The consensus of...
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8 Quick Tips to Help Your Content Marketing Efforts Succeed

Putting together an email marketing campaign and hitting inboxes is no longer enough, and it hasn’t been for quite some time. Today, consumers are much more cautious and selective with their spending dollars and are significantly less loyal to any...
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Email List Cleaning for a Competitive Edge

Email marketing today is critical for acquiring and retaining customers, and deliverability is critical to the success of email marketing programs. However, with churn rates causing about 30% of emails to become undeliverable at any given time, the erosion of...
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