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Articles covering anything to do with email and email address intelligence
As many of us know, a seemingly small injury can seriously affect your overall health. While undeliverable email addresses may seem like a trivial problem, being unable to reach customers through email can have serious consequences on a business’s health....
People often use the words personalization and customization interchangeably. But there is a subtle, important difference between the two. Personalization v. Customization Customization is explicitly stating your interests and preferences with whom you are interacting, from the barista at Starbucks...
As a revenue generator, email marketing is the king of marketing channels. Studies consistently show that email marketing is among the top most effective marketing tactics and is the marketing method that yields the best return on investment (ROI). Studies...
Undeliverable emails can take a serious toll on your marketing effectiveness. Critical to successful email delivery is your reputation, which can be harmed when too many emails bounce or are branded as spam. Indeed, a study by Return Path found...
Smart email marketers know that leveraging customer data is the key to creating relevant and effective email marketing campaigns. Tying into customer databases allows marketers to segment emails to consumers based on key demographic and preference data. And people are...
For organizations unaware of the value of email appending, adding missing email addresses to your existing customer records is a fast, easy way to boost sales and reduce costs. On the flip side, sitting on records with gaps and holes...
It’s fair to assume that customers opt in to receiving emails from your business because they’re interested in staying in touch and being kept up to date with news, specials, or promotions. However, with inboxes becoming more and more cluttered,...
With e-commerce booming, the demand for real-time data services is a red hot area. Why so hot? With so many valuable leads coming directly to web sites, capturing those leads is imperative and impacts the bottom line. Leads slip away...
We love showcasing products and use-cases of our data, and here is one that may need your help! Simple Relevance, one of our first-round winners of the Personalization Fund, is looking for companies interested in trying out the future of...
The following is a guest post from Johnathan Conlon, an Email Operations Manager at one of the world’s largest publishing houses in London. As 2011 starts to become a fading memory, I could reflect on a year filled with talk...
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