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Articles covering anything to do with email and email address intelligence
Return Path’s latest email study (“2012 Sender Score Benchmark Report“) sounds an alarm to marketers about the increasing need to avoid spam traps. As Sandeep Vadgama explains in “Why Getting Emails to the Inbox Just Got Tougher,” as the amount...
The combination of email marketing and social media is gaining momentum as their revenue multiplying synergy becomes more widely recognized. In a post entitled “The Magical Email-Social Combo,” Robin Neifield describes how marketers can use email marketing and personalized messaging...
The quality of your email list determines whether you are a top-tier online marketer, which is why the effort put into email verification and overall list hygiene pays off handsomely. As Econsultancy/Adestra’s “Email Marketing Industry Census 2012” study relates, “We...
Our friends at Return Path posted an article this week on the importance of list hygiene. They state the problem clearly and succinctly, “No matter how long you’ve been building your list, and how many engaged subscribers you have on...
Communicating with your customers over multiple channels is known to produce superior results, yet many companies fail to reap the benefits of multichannel marketing because of missing data. The answer, as experts note, is to employ data append services to...
In email marketing, segmenting prospects and using customer profiling has been found to produce higher success rates than a blanket approach. Demographic segmentation allows you to differentiate your prospects and customize your emails to achieve maximum impact. As Mike Hotz...
Triggered email is one of the hottest trends in email marketing. Indeed, Epsilon in its latest “Q4 2011 Email Trends and Benchmarks” tells marketers that incorporating real-time triggered messaging into your email programs “is critically important” to achieving success. Open...
If your mailings to your list generate a large number of bounces, you can harm your email marketing efforts in a number of ways-by undermining your deliverability, reach, reputation, and profitability. Reducing your bounce rate, with email list cleaning being...
Rapleaf and LiveRamp hosted the Personalization Summit last Thursday, which brought forth interesting discussion and some necessary debate on why personalization is happening today. The Summit aimed to explore the benefits and implications of personalization, privacy, customer segmentation and more...
Missing and incorrect data affects your ability to reach more customers, market more effectively, and win more business. As Aberdeen Group reports, solving problems associated with “inconsistent or inadequate” customer data is crucial to online marketing success. The consensus of...
Putting together an email marketing campaign and hitting inboxes is no longer enough, and it hasn’t been for quite some time. Today, consumers are much more cautious and selective with their spending dollars and are significantly less loyal to any...
Email marketing today is critical for acquiring and retaining customers, and deliverability is critical to the success of email marketing programs. However, with churn rates causing about 30% of emails to become undeliverable at any given time, the erosion of...
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