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Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.
Plateau: To reach a state or level of little or no growth or decline, especially to stop increasing or progressing; remain at a stable level of achievement; level off. It’s the beginning of the month, and you log into your...
As discussed in the blog “5 Ideas on Growing Your Email Database Using Social Media,” social media, used in tandem with your email marketing efforts, can effectively strengthen your relationship with current and potential consumers and improve the overall effectiveness...
We have seen how triggered email, Big Data, the flattened marketing funnel and real-time marketing are revolutionizing the practice of email marketing. Although marketers must be able to identify and respond to opportunities in real time, not all sales can...
Remember the rush to create the perfect Yahoo! email address in the late 1990s? It was a lot like the Gold Rush back in the late 1840s. Think about it: In the beginning of the Gold Rush, few people hitched...
Recently, a top-5 Internet Retailer approached TowerData because they were struggling to make their email marketing more relevant. Using our data to tailor content, special offers, and gender-specific subject lines, the e-tail company saw some pretty crazy improvements in their...
While both fall under the marketing umbrella, it’s not uncommon for email marketing and social media to be managed by different individuals within an organization. Sure, the social media manager will send an occasional tweet directing followers to subscribe to...
As studies show, dirty data takes a toll in undermining marketing effectiveness and profitability, yet many organizations fail to implement data-quality programs. A 2013 Marketing Data Benchmark Report by NetProspex supports these findings, showing that more than 60 percent of...
For years, email has been the go-to choice for marketers searching for the biggest bang for their buck. “Compared to traditional marketing strategies like direct mail, print advertising or trade shows, email marketing costs less and drives a higher return,”...
In its most basic form, email marketing seems like a simple task. Acquire email addresses, send subscribers well-crafted emails, include some form of call to action for subscribers to download a piece of content or buy your product and so...
In the blog “Fasten Your Seat Belts: It’s Email Marketing at Warp Speed,” we described how email marketing is undergoing a sea change in response to the fast-moving real-time opportunities that are presenting themselves on the Internet. However, research shows...
As far as marketing strategy in 2013 is concerned, email marketing is the digital king. Yes, social media and PPC have their place, but as Katie Oakes puts it, email marketing is the hub of the marketing web. Numerous studies,...
As discussed in the blog “Optimize for Mobile for Better Email Marketing Results,” smartphone usage among U.S. adults has grown exponentially, increasing 21 percent in just two years. The rapid adoption of iPhones, Androids and other devices has left many...
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