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Articles covering anything to do with email and email address intelligence
If there’s one truth in the wild world of email marketing, it’s that the success of a campaign relies heavily on the amount of emails opened. If only it were that simple. The Radicati Group estimated that in 2013, the...
While an increasing number of people are accessing information on mobile devices, studies show a majority of marketers are not conducting mobile campaigns, a state of affairs that is causing experts to issue warnings about the dangers email marketers face...
Populating an opt-in email list is one of those tasks that an email marketer will never be able to check off his or her to-do list. Like the old adage goes, the more email addresses captured, the merrier. In our...
Marketing departments are experiencing increased pressure from C-Suite to prove return on investment. From social media to email marketing, if the task falls under the marketing umbrella, significant impact on the bottom line must be proven. For email marketing, optimization...
The following is a guest post by Ryan Pitylak, CEO at Unique Influence. As social media marketing gains momentum (and legitimacy), Facebook is emerging as one of the most powerful tools for online marketers. Just this year, 82% of SMBs...
As we have seen, email marketing is undergoing a sea change in response to the dramatically changing landscape where Big Data, the collapsed marketing funnel, and real-time marketing have come into play. Because segmentation, personalization and triggered email depend on...
As an email marketer, you know maintaining a clean email list can reduce your mailing costs and increase the success of your email marketing. And lately, you’ve stumbled across several blogs touting the benefits of email validation, which scrutinizes email...
Inactive subscribers typically comprise 30 to 40 percent of databases for most marketers, according to Email Insider. In our final blog in the Engaging Email Subscribers series, we’re discussing four refreshes email marketers can implement to re-engage inactive subscribers. (See...
A slew of surveys show that, while marketers are eager to capitalize on the opportunities presented by Big Data, they are being held by a lack of know-how and experience. As eMarketer reports, a study conducted by the CMO Council...
ISPs such as Gmail now measure engagement as part of their filtering process, meaning inactive subscribers can impact your deliverability to the inbox. As discussed in “Tips to Keep Subscribers Engaged: Part 1,” there are a number of steps email...
Spring has finally sprung and so has the new Rapleaf Dashboard. We’ve added a ton of features to help you receive, track, and visualize the Rapleaf data you want. Now when you log in to the Dashboard, you can access...
Email marketers work hard to beef up their email databases. But building and growing email lists is only part of the email marketing equation – email marketers must also discover ways to persuade subscribers to open and take action in...
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