As far as marketing strategy in 2013 is concerned, email marketing is the digital king. Yes, social media and PPC have their place, but as Katie Oakes puts it, email marketing is the hub of the marketing web. Numerous studies, reports, forecasts and the like highlight the importance of email as an effective marketing tool, showing how it continues to generate the highest ROI of all marketing channels.
But simply adding email marketing to your marketing mix (or ramping up your current efforts) often isn’t enough to drive the sales you desire…and your CEO expects. To be truly effective, your emails must 1) reach your potential buyers’ inboxes and 2) engage with relevant, timely information. To accomplish these tasks, email marketers must maintain a clean email list and send highly targeted messages to the right people at the right time.
Sound difficult? It doesn’t have to be! New technology, especially email validation and marketing automation, makes it increasingly easy to get the results you expect from your email marketing.
In the upcoming webinar “Delivering Results: Email, Automation & The New Buyer’s Journey,” Kuno Creative CEO Chris Knipper and I will explore these ideas and more to help you take control of your email marketing success. Kuno Creative is an enterprise inbound marketing agency and HubSpot Platinum Partner focused on delivering qualified sales leads to companies.
To open the webinar, I will discuss a number of variables that can impact a sender’s email deliverability, including database issues. I’ll also provide insight into how to fix these hindrances to make sure your messages are received. My talking points include:
- Bad data and how to remove it
- Bounces, spam traps and active-but-abandoned email addresses
- Sender IP address issues
- The importance of frequent emails for maintaining a database
- Data enhancement for personalization
Taking it a step further, Knipper will break down modern email marketing best practices and how to use marketing automation to its fullest potential. Expect him to cover:
- Email-it’s so much more than your monthly newsletter!
- Winning tactics for crafting compelling email marketing messages, including subject lines, offers, messaging, design and delivery
- Data and technology utilization to personalize the experience for the New Buyer
- Marketing Automation-email and beyond
“Delivering Results: Email, Automation & the New Buyer’s Journey” will take place Thursday, August 15, at 1 p.m. EST. Click here to reserve your space today!