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Articles covering anything to do with email and email address intelligence
Q4 holiday email campaigns are just around the corner, and every marketer’s goal is to improve on last year’s results. But have you taken the necessary steps to ensure your campaigns are optimized for deliverability, personalization, and overall brand engagement?...
As summer ends and Q4 nears, it’s time to ready your holiday campaigns and prepare for what promises to be another record-setting shopping season. According to Insider predictions, US retail spending will rise more than 3% this year, topping $1.26...
In 2021, FreshAddress merged with TowerData; in May 2022 we announced a rebrand as AtData. As part of the rebranding effort, we created a new company story, rethinking what our company represents. With all of the mergers and acquisitions in...
Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from leaders in the nonprofit marketing world. 1. The list churn struggle is real It doesn’t matter if your...
And when we say “free,” we mean it. We know, we know. It’s August. You’re probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights. But we’d like to encourage you to think ahead to...
At one time or another, we’ve all fallen prey to a bit of attractive misinformation. Whether passed along by a well-meaning friend or a misguided blogger, myths often originate from our most trusted sources. However, while some myths are completely...
Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Big-name companies like Bed Bath & Beyond and Office Depot...
Are you a nonprofit marketer that relies on email to open doors and drive donations? If so, your success hinges on your ability to ensure that every email address in your database is clean, deliverable, and belongs to your intended...
Although school has been out only a couple of weeks in many parts of the U.S., back to school email campaigns have already started trickling into our inboxes. Too soon, you say? No, because shoppers have already begun to fill...
1. Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well. Always tie your search...
Like all business, eCommerce is all about relationships. But without an opportunity to engage customers in person (like you do in a brick-and-mortar store), building a relationship can be a challenge. That’s why it’s important to make your email marketing...
Email Data Quality: The Foundation of Email Deliverability How do you gauge email data quality? Bouncing emails are the scourge of any email marketing program. They create a variety of problems including Lowered response rates; Lost revenues; Wasted marketing resources;...