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Articles covering anything to do with email and email address intelligence
You just had a rush of inspiration and crafted your best campaign yet. You’re certain this new messaging will convert those stubborn leads you’ve been trying so hard to convince for months, and you can’t wait to see the outcomes...
Valentine’s Day is right around the corner and with consumers projected to spend over $25 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails....
Congratulations for surviving the ups and downs of 2022! In 2022, digital marketers were hard at work staying on top of the 2022 trends – masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of...
A new year is a clean slate, a fresh start, and an opportunity to let go of what no longer serves you – including the outdated, inaccurate data mucking up your database and dragging down your marketing performance. Before you...
As you put your 2023 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is...
In the early days of mass advertising, customer trust was a tagline – “The most trusted name in widgets!” But brands didn’t do much to earn that trust or prove they had it. Thankfully, things have changed over the last...
The holiday season brings out the best in email marketers. There are major gains to be had-especially for retailers, who collectively generate over $3 trillion in sales during the holiday shopping season. Businesses pull out all the stops in November...
Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work-just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate. After all, your...
It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, this time of year also means...
Did you take a breather after Black Friday/Cyber Monday to check your email numbers? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked...
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