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Articles covering anything to do with email and email address intelligence
Do you know how much your customers’ typos are costing you? According to a 2006 report, top retail websites lose an average of 6.7 million dollars each year due to mistyped email addresses. Sadly, many online shops still fail to...
The accepted email marketing industry wisdom is that sending too many emails is a bad practice that will alienate prospects and customers. However, this view is being challenged by some out-of-the box thinkers who believe sending more emails is a...
To succeed in digital marketing today, email marketers must work in tandem with social media managers to create the ultimate digital customer experience. Why? According to research by the marketing agency Merkle, 42 percent of social media users actually check...
As savvy email marketers move away from old-school “batch and blast” strategies, they’re looking for better ways to extend their conversations with customers. In our blog post “Social Media & Email Marketing Integration Part I: The Business Case,” we showed...
The world’s leading marketers are heading to Connections 2013 this month-and we’re going with them! Hosted by ExactTarget, the leading global SaaS provider of data-driven marketing, Connections 2013 is a premier digital marketing event for modern marketers. Now in its...
With all the buzz social media has seen lately, you might think it’s time to move your marketing budget away from email and focus exclusively on social media. You’d be wrong. Email still works. In fact, 75 percent of social...
When it comes to email deliverability, new twists continue to crop up, keeping email marketers on their toes. The new tabbed format of Gmail’s Inbox is one such development. It’s a big change that has many email marketers wringing their...
Email marketers who aren’t leveraging triggered emails (messages your system sends to a subscriber in response to his or her action) may be leaving money on the table. These transactional emails boast open rates of more than 50 percent versus...
Think back to the days before grabbing your smartphone in bed and before scrolling through Flipboard while preparing your coffee and breakfast. Think of the days where you had to hit the newsstand for your fix of the latest headlines....
As if email deliverability wasn’t a big enough challenge, Google has gone and made it even harder to reach certain subscribers. In case you haven’t heard, over the past few months Google has rolled out a new inbox layout for...
Plateau: To reach a state or level of little or no growth or decline, especially to stop increasing or progressing; remain at a stable level of achievement; level off. It’s the beginning of the month, and you log into your...
As discussed in the blog “5 Ideas on Growing Your Email Database Using Social Media,” social media, used in tandem with your email marketing efforts, can effectively strengthen your relationship with current and potential consumers and improve the overall effectiveness...
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