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Articles covering anything to do with email and email address intelligence
Remember the adage, “If something seems too good to be true, it probably is”? This is certainly the case with buying an email list. Sure, it’s tempting; especially since purchasing a list is much quicker and easier than organically growing...
Today’s e-commerce is bigger than ever; do you have a handle on your growing email list? Almost every online business requires robust email campaigns for sustained business, but lists can easily get bogged down with typos and fraudulent data. Left...
Gmail’s Inbox changes have email marketers scurrying to find the most effective strategies to curtail losses in readership and maintain the best possible open rates. Pundits, meanwhile, are offering a gamut of approaches as they wrestle with the ramifications of...
This weekend, TowerData is headed for DMA2013, the Direct Marketing Association’s annual conference, where more than 200 global marketing leaders from some of the world’s top brands will share ideas, innovations and case studies. The DMA2013 Conference is taking place...
Email campaigns are key to any digital marketing strategy. They allow you to directly connect with consumers and, if done right, email marketing campaigns can lead to a high ROI. Since consumers are inundated with emails, it’s important to make...
Does your email newsletter generate results for your organization? Or is it a tired, dead-end effort you continue to send simply because it’s what you’ve always done? Email newsletters can be powerful tools, delivering lead generation, customer engagement and more,...
In previous posts, we explored the skills and practices that enable top-tier email marketers to outperform their peers. As Loren McDonald relates, Silverpop’s 2013 Email Metrics Benchmark Study provides further insights into the ways savvier email marketers are able to...
If you’re trying to develop personalized customer experiences, you need to know who your customers are. Real-time data can be the key. By enriching your customer records with everything from zip codes to occupations, you can learn incredible amounts of...
You’re not implementing an email marketing strategy because you have nothing better to do with your time. There’s a purpose to the madness: to elicit a response from subscribers. You might want them to call you, make a purchase, or...
As a bevy of studies have shown that, despite the skyrocketing adoption of smartphones, the majority of email marketers are not customizing their emails for mobile devices. This has many experts shaking their heads (and wagging their fingers) as they...
Email marketers love to give advice. Sadly, it’s not always accurate. The challenge for practitioners is knowing which advice is the right recommendation to follow. For example, “When is the best time to send emails?” is one key question that...
The power of video in marketing today is undeniable. Just look at electronic music duo Daft Punk-the pair successfully built an entire marketing campaign around it! Using video in your email marketing can help your click-through-rates and sales soar. Here,...
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