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Articles covering anything to do with email and email address intelligence
Email campaigns are key to any digital marketing strategy. They allow you to directly connect with consumers and, if done right, email marketing campaigns can lead to a high ROI. Since consumers are inundated with emails, it’s important to make...
Does your email newsletter generate results for your organization? Or is it a tired, dead-end effort you continue to send simply because it’s what you’ve always done? Email newsletters can be powerful tools, delivering lead generation, customer engagement and more,...
In previous posts, we explored the skills and practices that enable top-tier email marketers to outperform their peers. As Loren McDonald relates, Silverpop’s 2013 Email Metrics Benchmark Study provides further insights into the ways savvier email marketers are able to...
If you’re trying to develop personalized customer experiences, you need to know who your customers are. Real-time data can be the key. By enriching your customer records with everything from zip codes to occupations, you can learn incredible amounts of...
You’re not implementing an email marketing strategy because you have nothing better to do with your time. There’s a purpose to the madness: to elicit a response from subscribers. You might want them to call you, make a purchase, or...
As a bevy of studies have shown that, despite the skyrocketing adoption of smartphones, the majority of email marketers are not customizing their emails for mobile devices. This has many experts shaking their heads (and wagging their fingers) as they...
Email marketers love to give advice. Sadly, it’s not always accurate. The challenge for practitioners is knowing which advice is the right recommendation to follow. For example, “When is the best time to send emails?” is one key question that...
The power of video in marketing today is undeniable. Just look at electronic music duo Daft Punk-the pair successfully built an entire marketing campaign around it! Using video in your email marketing can help your click-through-rates and sales soar. Here,...
Do you know how much your customers’ typos are costing you? According to a 2006 report, top retail websites lose an average of 6.7 million dollars each year due to mistyped email addresses. Sadly, many online shops still fail to...
The accepted email marketing industry wisdom is that sending too many emails is a bad practice that will alienate prospects and customers. However, this view is being challenged by some out-of-the box thinkers who believe sending more emails is a...
To succeed in digital marketing today, email marketers must work in tandem with social media managers to create the ultimate digital customer experience. Why? According to research by the marketing agency Merkle, 42 percent of social media users actually check...
As savvy email marketers move away from old-school “batch and blast” strategies, they’re looking for better ways to extend their conversations with customers. In our blog post “Social Media & Email Marketing Integration Part I: The Business Case,” we showed...
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