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Articles covering anything to do with email and email address intelligence
We’ve got tradeshow fever at TowerData! Today, we’re headed to ad:tech, our third tradeshow in three months. ad:tech is the leading digital media event where more than 9,000 marketing and technology professionals from around the world gather to network, exchange...
Behavioral marketing with automated triggers is all the rage. Andrea Krohnberg, for example, describes behavioral marketing as “the marketer’s dream-delivering the most relevant message to the willing customer, at the right time, via the right channel.” Also gaga over behavioral...
Email hygiene is central to email marketing success. Leading email service providers and consultants know this, which is why the importance of email hygiene is emphasized in their latest reports, along with good advice for cleaning and maintaining quality databases....
Your website is bustling, your email list is growing, and you’re capturing contact information from every interested visitor. That’s great-but what about your social media presence? Facebook, Twitter, LinkedIn and Google+ are popular with many demographics, and if your audiences...
Many marketing professionals constantly challenge the value of email marketing, insisting newer digital marketing tactics-such as blogging and social media-have replaced it entirely. While this may be a widely held view, it by no means reflects the reality of the...
Integrated multichannel marketing campaigns yield better results than campaigns conducted via individual channels. Within multichannel marketing campaigns, email plays a central role as a communications channel and in binding channels together, and its uses are limited only by the imagination...
Email marketers are always on the lookout for fresh ways to grow their email lists. To grow lists quickly, many marketers rely on customer incentives, to the tune of $5 billion each year. There’s no doubt that incentives can be...
Businesses focused on providing a positive customer experience appreciate the ways in which an email preference center can contribute to their efforts. Savvy marketers also know a preference center can be a valuable marketing tool and a means of obtaining...
Remember the adage, “If something seems too good to be true, it probably is”? This is certainly the case with buying an email list. Sure, it’s tempting; especially since purchasing a list is much quicker and easier than organically growing...
Today’s e-commerce is bigger than ever; do you have a handle on your growing email list? Almost every online business requires robust email campaigns for sustained business, but lists can easily get bogged down with typos and fraudulent data. Left...
Gmail’s Inbox changes have email marketers scurrying to find the most effective strategies to curtail losses in readership and maintain the best possible open rates. Pundits, meanwhile, are offering a gamut of approaches as they wrestle with the ramifications of...
This weekend, TowerData is headed for DMA2013, the Direct Marketing Association’s annual conference, where more than 200 global marketing leaders from some of the world’s top brands will share ideas, innovations and case studies. The DMA2013 Conference is taking place...
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