AtData logo

What Does “Big Data” Really Mean for Marketers?

May 22, 2014   |   2 min read

Knowledge Center  ❯   Blog

big data marketing towerdataBig data is a term we’ve come to see in news articles and blogs on a regular basis. So regular in fact, many marketers have come to view big data as this big scary monolith outside of their pay grade.

But that’s not really the case. Big data isn’t just a flashy buzzword or omen of the robot apocalypse; it’s what you, the marketer, makes of it.

What is Big Data?

Fundamentally, big data isn’t a new concept. At its core, it’s the manipulation of data to extract meaningful insights that can aid in decision-making. The “big data” term we hear today refers to the rapidly increasing influx of available data that comes from the Internet. It goes beyond search keyword phrases and browsing history. Now, we have social media, mobile conversations and web exchanges where consumers provide offline information in exchange for coupons or loyalty points. We have a lot of data.

Really, we could define big data as the manipulation and use of all the data we can get our hands on.

What Does it Mean for Marketers?

It means there has not been a better time to be a marketer. With big data, we’re in a place where we can deliver the kind of individualized brand experiences that customers have come to demand.

If you’re still using a mass-marketing approach and not leveraging the data at your fingertips, you are using outdated techniques that will alienate your subscribers. Instead, consider the following:

None of these smart marketing techniques would be possible without big data. Check out our eBook “Using Customer Data for Email Marketing Success” to learn more about how data can power the most successful email marketing campaigns.

Email Marketing Success

Talk with an Email Expert