- Data Services
- Fraud Prevention
- Solutions
- Resources
- About
- Contact Us
- Login
- Try us for free
Articles covering anything to do with email and email address intelligence
We’re halfway through 2015-or, as we like to call it, the Year of Personalization (again). While those of us in the marketing world have been touting the benefits of personalization for years, the concept has become much more mainstream in...
When it comes to the design of a website or application, there’s really no denying the effectiveness of a great user experience. We often hear positive UX increases subscriber engagement while poor UX drives users away. You’ve probably experienced this...
You just wrapped up a wildly successful social campaign, or started collecting emails at the register, and now you’re the proud owner of several dozen new email addresses. Congratulations! Now what? The first few days after you collect a new...
No one can dispute the power of email, especially in the age of big data. However, as email rises in importance, marketers are still challenged by acquiring their prospect’s email addresses. When it comes to email acquisition, no one does...
When a customer makes a purchase from your company, what happens next? Do you take the opportunity to connect further, or do you gently fade off into the horizon until your next scheduled offer lands in their inbox? As we’ve...
Cookies and milk, peanut butter and jelly, sandy beaches and margaritas-some things were just meant to go together. That’s exactly how we feel about email intelligence and beautiful design, which is why TowerData is teaming up with award-winning design and...
When you’re about to launch a new email campaign, you’ve got a million things on your mind. You’re in a rush, you’ve got a deadline to meet and, often, you can’t escape the nagging feeling you’re overlooking something important. As...
When it comes to email subscribers enjoy, messages fall into one of two categories. First, there’s the “I’ll save this for later” pile. Then there’s the “I can’t wait to read this right now!” stack. In which category do your...
Your customers expect a personalized marketing experience. They expect you to present them with offers and content most relevant to their needs, and in a manner that makes sense for their lifestyle. However, while all the data you need to...
If I asked you to identify your top email marketing goals, you’d probably say “increase engagement,” “re-engage old subscribers,” or “achieve faster conversion.” These are among the most popular and important objectives. However, they’re not always easy to measure. Even...
Earlier this week, I enjoyed the opportunity to join my friend Erik Severinghaus, founder and CEO of SimpleRelevance, on the virtual stage of the 2015 GroupHigh Outreach Marketing Summit. If you haven’t attended this conference, I would highly recommend doing...
When it comes to providing women with expert financial and career advice, few publishers offer as much value and professional insight as DailyWorth. But, as any savvy content provider knows, to address your customers’ key questions and concerns, you have...
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Technology Platforms
Tourism and Hospitality