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Articles covering anything to do with email and email address intelligence
Ten years ago, the term “data science” sounded about as relevant to marketing as quantum physics. Today, companies rely on sophisticated data to guide each and every strategy. While large businesses like Amazon and Google can afford more robust, predictive...
Growing databases, soaring click-through-rates and skyrocketing ROI – these are the moments when being an email marketer feels like the greatest job on earth. It’s on those days when you feel you’ve got the Midas touch. Every strategy is gold...
For anyone losing sleep over worries about the future of email, two new reports should put you at ease. According to one a report by the American Press Institute, email is the most common digital activity for adults between the...
This guest post is provided by Vivek Sharma, CEO & Co-Founder of Movable Ink, the contextual experience engine for innovative email marketers. This post was originally published in MediaPost. For today’s email marketer, data has become just as valuable as...
In the world of email marketing, trends are always changing and the industry is ever-evolving. As marketers, we’re constantly driven to keep up with the latest developments. Sometimes, though, it’s good to take a moment to remember the basics. Today,...
Tracy Vides is a digital marketing strategist who helps small businesses carry out content, email and social campaigns online. Tracy is also a prolific blogger – her posts are regularly featured on Tech Cocktail, Online Marketing Institute and Business 2...
Open, ignore, save for later. When it comes to interacting with our email inboxes, we all behave in much the same way. Some of us may be a little more organized, dragging various communications into perfectly labeled folders, but the...
This post is written by Devesh Khanal, Founder of Devesh Design. Devesh helps businesses grow their online revenue through conversion optimization. Like, follow and retweet all you want but, when it comes to sales, social media is not always your...
We’ve all been there once or twelve times. You start an online shopping session, only to become interrupted by an email or distracted by Facebook. Or, maybe you added a big ticket item to your cart, but decided you needed...
At first you thought it was a random lull. But you can’t ignore the problem any longer: Your engagement rate is dropping and you’re not sure what to do. First, breathe. You’re not alone. With engagement-based filtering making it harder...
This post is written by Dan Scudder, VP Business Development at Privy. Privy helps businesses more rapidly grow their email list. Growing an email list is one of the foundations of effective, long-term digital marketing. Email lists allow you to...
So far, 2015 has been a year of change and innovation in the email marketing world. From real-time data to sticky data, advancements in personalization and customization and, of course, adaptive content, our industry has kept marketers on their toes....
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