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AtData Blog

Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

3 Brilliant Examples of SaaS Email Marketing

Marketing SaaS solutions can be a little tricky sometimes. You can’t really offer loyalty programs or promo codes the way traditional retailers can, and if your service is free, it’s even more crucial to keep your customers engaged with your...
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5 Innovative Email Marketing Trends for Your Clients

As a marketer, it’s not enough to simply keep your clients treading water. Traffic, conversions, engagement-sure, all these things are great. But to provide sustainable value, you have to help your clients beat out their competition on a regular basis....
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The Dos and Don’ts of User-Generated Content: Avoid Unnecessary Risks

Your brand followers are pretty amazing. They have great taste (they’re into your brand, after all). But they also have smart ideas, witty quips, stay on trend and often, can be downright inspiring. For these reasons, user-generated content shouldn’t be...
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8 Types of Interactive Email Content That Convert

An effective salesperson doesn’t buttonhole a client, fill their ears with a pitch they’ve already heard a thousand times, and before they can say a word, hand them a business card and say, “Call me.” And then walk away, confident...
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Mobile Email in 2016 and Beyond: Are You Doing It Right?

For the past several years, marketing thought leaders have been calling mobile one of the “biggest trends.” If you aren’t taking advantage of mobile, they said (and we did, too) then you were leaving piles of potential revenue sitting on...
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Why Post-Purchase Emails are an Engagement Gold Mine [Video]

Pop quiz! Which type of email yields the highest open rates? No, it’s not the preview of your biggest sale of the year, or even your most popular coupon. The emails opened most often are post-purchase emails. In our next...
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5 Tips for More Interesting Emails & Higher Open Rates

Most people have more than one email account, and sift through an average of 122 business emails per day. What does this mean for your email marketing campaigns? To drive higher open rates and engagement, you’re going to have to...
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4 Hot Retail Email Trends You Need to Know Now

As you’ve probably noticed, retail emails continue to get better-with better targeted content, more enticing design and irresistible offers. As a retail marketer, this means the competition is getting tough. To captivate your audience, you have to do more than...
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#SHERPA16: Why Storytelling in Email is Now Mandatory

Super Size Me, the legendary documentary directed by Morgan Spurlock, grossed more than $22 million in the box office, an Academy Award nomination and led to a serious shakeup of the fast food industry and consumer lifestyle choices. But, why?...
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Why You Should Stop Deleting Inactive Email Subscribers

Last week, MailChimp posted an article about why your inactive subscribers are valuable. They discovered that, although many industry experts for years have been telling email marketers to delete inactives, these addresses may actually be worth saving. While reading the...
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Debunking a Dangerous Email Spam Trap Myth [Video]

Last month, we talked about some of the deadliest and most treacherous email delusions we’ve stumbled across. Guess what? We’re not done. Believe it or not, there is still one risky myth that needs busted. Today, I’m going to talk...
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4 Things Email Subscribers Want (But Won’t Tell You)

Customers don’t always tell you what they want, so it’s a good thing you’re clairvoyant. Oh wait, you’re not? In that case, you’ll probably want to keep reading. As an email marketer, you know consumers have very specific wants, needs...
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