There’s nothing worse than receiving an email meant to be personalized that totally misses the mark. As marketers, we have a lot of valuable information about our customers and failing to use it correctly can result in a flopped campaign. Instead of relying on purchase data to fuel post-purchase engagements, go the extra mile.
In this video, I discuss a few ways you can wow your customers by combining other data points with purchase information. Here’s how to give your messages context and offer your subscribers the best experience possible.
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