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Articles covering anything to do with email and email address intelligence
Marketing and advertising have come a long way since the 1960s. The well-dressed, martini-swilling, creative-driven advertising executives of the mid-century-as portrayed in “Mad Men”-remind us that tried-and-true marketing strategies, like audience-centric messaging, are still the cornerstone of modern marketing. But...
According to the National Retail Federation, families are expected to “spend more freely” this year on school and college supplies-$7.8 billion more. For retailers, this means major opportunity to see a spike in sales. The key to capitalizing on the...
People’s attention spans seem to get shorter and shorter every year. Recent attention span statistics show the average attention span today is only 8.25 seconds, which is nearly four seconds shorter than 15 years ago. For a marketing standpoint, this...
When was the last time someone forwarded you an email? If you’re like me, it probably hasn’t happened in quite awhile. But that doesn’t mean people aren’t still sharing great email content with their friends, family and other contacts. More...
Transactional emails are key to any email strategy because they empower users to take a next action. In the most basic sense, a transactional email is sent to someone because of their inaction or a specific action they took. These...
It may be summertime, but some people are already planning for the holidays, especially retail marketers. It’s never too early to start strategizing your email marketing plan to drive sales and revenue this holiday season, and for good reason-in 2014,...
Market research is an incredibly important part of any business strategy, especially for marketers trying to determine how to best engage with their audience and persuade them to take action. Third-party data, whether from quantitative surveys, focus groups or email...
“I found the exact item I want, online, for a great price-so I’ll buy it next week,” said no one, ever. In the age of Amazon one-click shipping, same-day delivery services, ride-sharing and other near-instant gratification offerings we can purchase...
As an email marketer, you’re always aiming to connect with your audience in a way that inspires loyalty and action. A message that drives a subscriber to convert is one form of success, but a message that leads a subscriber...
According to a 2016 report from the Content Marketing Institute, 76 percent of B2B marketers will create more content this year than they did in 2015. And for 57 percent of survey respondents, finding more and better ways to repurpose...
With the rate of unwanted, “spammy” emails reaching nearly 50% in 2015, email deliverability remains a top concern for database marketing teams. And the penalties for not complying with the CAN-SPAM Act are hefty-for each email you send that violates...
This post was originally published on Relevance.com. As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic...
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