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Articles covering anything to do with email and email address intelligence
The best marketers are always six months ahead of schedule. While the rest of the world is eagerly anticipating the start of the holiday season, these marketers have their sights set on the summer of 2017. Without question, email is...
With so many communication channels at our disposal, and an unprecedented degree of social connectedness, political elections have become intensely competitive and downright overwhelming. To defuse the situation, we voters have mastered the art of deflection. We toss direct mailers...
The first few correspondences with a new contact are the most important of the entire relationship. If done well, these interactions will pave the foundation for lifelong loyalty and repeat business. But, if done improperly, these interactions can kill the...
Did you know that the average shopping cart abandonment rate is more than 60 percent across the entire web? Ask any eCommerce business about their most challenging pain points, and they’re sure to mention this frustration. But while this widespread...
In just two months, the largest shopping season of the year will be under way, and most retailers are putting the final touches on their carefully crafted holiday campaigns. How can you make sure you’re getting the biggest return on...
Despite chatter that “snail mail” is becoming a trend of the past, marketers are still finding this channel incredibly lucrative. That’s because, while the digital space is becoming more and more crowded, the postal service is delivering fewer and fewer...
Labor Day has come and gone, kids have returned to school and most marketers are counting the days until they can launch their holiday campaigns and finish out another successful year. But before we file away our summertime memories and...
As a modern marketer with practically unlimited consumer data at your fingertips, it’s not uncommon to feel a little bit like Big Brother. The sheer volume of information available to you is impressive and can help fuel a positive experience...
Every marketer wants to appeal to their target audience with the most relevant and personalized experience possible. After all, that’s how brands create a unique and memorable buyer experience; one that makes your customer feel valued. But some marketers aren’t...
Despite all the intelligence and data available to us, it’s sometimes difficult for marketers to determine why one email campaign is a mega success that yields an enormous percentage of clicks, opens and conversions, while another is a dud. This...
Imagine you purchase a gift for your spouse from a retailer. Even though you’ve provided the retailer with a wealth of information-your name, age, gender, geographical location and even the fact that the item was a gift-they begin targeting you...
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