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Articles covering anything to do with email and email address intelligence
The term “newsletter” sounds ancient. It sounds like a pamphlet sent out by your condo association, or a handout in your dentist’s office. But a study by Forrester found that one in five people read every email newsletter they receive....
Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times. No wonder it has not just survived but is ruling over the marketing world since decades –...
California approved a privacy law last month that will have sweeping changes on how companies handle consumer data. The California Consumer Privacy Act of 2018 (CCPA) includes the most stringent data protections in the US, giving consumers the right to...
Customers expect personalized customer experiences. But in order to deliver, brands need to know who their customers are. Real-time, accurate third-party data is key. By enriching your customer records with everything from zip codes to homeowner status, you can uncover...
Digital marketing is not only about driving traffic to your website. You need to convert visitors into customers and build customer loyalty. 97 out of 100 visitors will leave an average e-commerce store without converting. This is where retargeting comes...
Resonating with your customer begins with listening to your customer. Customers provide vital information at signup, and the way your customers interact with your brand is revealing. But those behavioral data only tell part of the story. When behavior is...
Email is an incredibly powerful tool for fostering relationships with your customers. As a marketer, email is your best means of one-to-one communication, and an effective way to meet customers with personalized offers and helpful content. Customer loyalty is won...
Keep your customers happy – it takes a tremendous amount of time and money to get their attention in the first place. Customer churn is expensive. In fact, it costs between five and 25 times more to acquire a new...
Loyalty programs are proven to deliver big returns. But loyalty programs are a two-way street. Customers expect to be talked with, not sold at. Failing to understand this is part of the reason why up to 77% of customer loyalty...
A one-time buyer is good. A repeat customer is better. But loyal customers and brand evangelists are some of a brand’s greatest assets. Just how valuable is brand loyalty? Loyalty pays off and saves you money. Existing customers spend 67%...
Multichannel marketing means understanding how customers interact with your brand in every channel. What’s key is establishing a single view of the customer by using a central identifier. A universal, central ID makes it possible for companies to follow customers...
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