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Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

Low Email Open Rate? Here’s What to Do.

It’s every marketer’s headache: You spend time crafting the perfect message for your subscribers with a clever subject and creative body. You hit send and, voila! Or so you expect. Instead, your open rate tanks. A small segment of your...
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[Webinar] How to Make a Great First Impression on Your Customers

A great customer experience starts with the right first impression. And today, customer experience is more important than ever before. “The better you can improve the customer experience, the happier somebody will be with you, and the more likely they...
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Vermont Data Broker Regulation: What You Need to Know

A new law in Vermont that went into effect this month will impose strict standards on how data brokers use and secure consumer data. Vermont’s Data Broker Regulation requires brokers that handle Vermont consumer data to register with the state...
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2019 Marketing Predictions: Voice-Activated Emails, CDPs, Video

What’s the next big thing in marketing? Wouldn’t we love to know – but we’ll give it our best educated prediction. At the end of last year, we predicted that AI would be huge. Isn’t that the truth? As a...
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2019 Marketing Predictions: Personalization, Landing Pages, Interactive Email

Email is regularly credited with offering the best ROI of all marketing channels. Recent figures put its average ROI at 122% (four times higher than other channels, including social media, paid search, and direct mail). Those are some impressive numbers,...
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2019 Marketing Predictions: Responsiveness, Chatbots and Video

As another year comes to an end, many people in the eCommerce sphere are wondering what’s ahead for 2019. Over the last five years, it seems as though new technologies and strategies have risen to popularity only to be replaced...
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2019 Marketing Predictions: Interactivity, Accessibility & Privacy

Email marketing celebrated its 40th anniversary this year, and it continues to display its versatility as the primary digital channel for marketers. In 2018, we witnessed the evolution of artificial intelligence (AI) and machine learning technologies to create hyper-personalized content,...
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Here’s Why You Need to Use Behavioral Segmentation

If you’re a smart business, you track as much data on your customers as you can, from demographics to geography. And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral...
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Consistency is Key: How Marketers Can Create a Unified Brand Experience

Customers expect consistency. Today’s customers are on every platform and expect brands to act – and react – accordingly. Think about it: When you turn on Netflix, your shows are ready to go in the queue. You answer Slack messages...
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Why Personalized Marketing Makes a Great First Impression on Customers

Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. It’s all about making the other person feel comfortable and ensure they have a favorable opinion of you. But first impressions are tough. Plus, you...
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What is the Difference Between Personalization and Customization?

Personalization is not synonymous with customization. Personalization and customization have long remained two of the most popular buzzwords in the modern marketing world. Unfortunately, as marketers, we’ve fallen into a bad habit of using the terms interchangeably when, in fact,...
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Your Worst Email Marketing Nightmares – Solved

Typos. Broken links. Incorrect data. Poor rendering. Did you feel a shiver run down your spine? These mistakes are the stuff of email marketing nightmares: the worst-case scenarios that keep marketers lying awake. These nightmares are worse than a bump...
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