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Articles covering anything to do with email and email address intelligence
Email is regularly credited with offering the best ROI of all marketing channels. Recent figures put its average ROI at 122% (four times higher than other channels, including social media, paid search, and direct mail). Those are some impressive numbers,...
As another year comes to an end, many people in the eCommerce sphere are wondering what’s ahead for 2019. Over the last five years, it seems as though new technologies and strategies have risen to popularity only to be replaced...
Email marketing celebrated its 40th anniversary this year, and it continues to display its versatility as the primary digital channel for marketers. In 2018, we witnessed the evolution of artificial intelligence (AI) and machine learning technologies to create hyper-personalized content,...
If you’re a smart business, you track as much data on your customers as you can, from demographics to geography. And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral...
Customers expect consistency. Today’s customers are on every platform and expect brands to act – and react – accordingly. Think about it: When you turn on Netflix, your shows are ready to go in the queue. You answer Slack messages...
Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. It’s all about making the other person feel comfortable and ensure they have a favorable opinion of you. But first impressions are tough. Plus, you...
Personalization is not synonymous with customization. Personalization and customization have long remained two of the most popular buzzwords in the modern marketing world. Unfortunately, as marketers, we’ve fallen into a bad habit of using the terms interchangeably when, in fact,...
Typos. Broken links. Incorrect data. Poor rendering. Did you feel a shiver run down your spine? These mistakes are the stuff of email marketing nightmares: the worst-case scenarios that keep marketers lying awake. These nightmares are worse than a bump...
Email Validation and regular data hygiene is a key part of email marketing best practices. That’s because maintaining a healthy relationship with Internet Service Providers and Email Service Providers is challenging. Plus, it’s tough to make it to the inbox...
Time for a pulse check: Is your email marketing looking a little dead? Maybe you’re experiencing these symptoms: You’re hitting hard bounces, or worse yet, spam traps Fewer people are signing up More people are unsubscribing Your email marketing needs...
Let’s call out the email marketing boogiemen and yetis for what they are: pure fiction. In email marketing, rumors spread as fast as middle school gossip. One outlet might write something inaccurate about email marketing best practices, and before you...
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