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AtData Blog

Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

7 Tips for Picking the Right Email Verification Service

Choosing an email verification service is an important decision. No matter how diligent you are about scrubbing bad addresses from your email lists, they can still accumulate a big chunk of invalid, out-of-date or deliverable-but-risky addresses that bring no value...
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Tailor Your Email Messages using Demographic Segmentation

Once you have a clean email list, marketing managers can focus their attention on the messages they’re sending. After years in the marketing industry, you know targeting all of your customers with the same message is simply wasted effort. You...
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4 tips to engage voters in the inbox and beyond

Fun fact: political campaign tactics and B2C marketing strategies aren’t that different. Whether working a presidential campaign or creating your next email for your brand’s loyalty club members, knowing how to engage your audience is critical. Here are 4 tips...
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What is Email Retargeting and Why Should You Use It?

Getting quality traffic to the right pages can feel like a monumental achievement, but with a staggering 95% of website traffic either not converting or remaining anonymous, how can you maximize your advertising spend? One way to do so is...
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Email Hygiene: What Does Clean Really Mean?

You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list”...
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Email Marketing: Keeping Brands & Customers Connected During COVID-19

The way in which brands communicate with customers is vastly changing. One of these shifts involves an increased reliance on email marketing and valid email addresses. To dive into the details of this rise in email marketing, we’ve gathered a...
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Tips for Building Segmentation with Limited Information

One question we often get from companies with large databases is how to segment when you don’t know anything about your subscribers. Many companies have spent years growing their customer and prospect databases through paid and organic means while paying...
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How Our Team Embraces Working From Home

There’s something special about the dynamic of an office – collaborating together around a whiteboard, a weekly meeting with your team, or even just the quick coffee run across the street with a coworker. In-person collaboration is something we’re familiar...
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Do Your Data Detective Work Now Before Returning to Business as Usual

As much as we can plan in life and in work, the universe has a habit of throwing a few curveballs our way. And whether those curveballs are a faulty image in an email or a global pandemic, you now...
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How Can You Treat New Customers Like Loyalty?

In the era of social distancing and increasingly virtual communication, many of our speaking engagements have been disrupted. So instead of in-person presentations, we’ve been working with webinars! In a recent web presentation, Phil Davis spoke about ways to move...
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Which testing type is right for you? A/B or A/B/C or multivariate?

Every test tells a story. Learn which type — A/B, A/B/C, or multivariate — can uncover the insights you need to move your email strategy forward.
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Maximize Political Campaign Engagement with These 4 B2C Marketing Tips

It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming...
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