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Articles covering anything to do with email and email address intelligence
It’s a real conundrum isn’t it? People like the abandoned cart email. It’s the best-converting email that eCommerce marketers send. Clearly, recipients view this email as important. Nearly half (44.1%) of all cart abandonment emails are opened. Over a tenth...
It’s no secret that creating an account for virtually anything now requires an email address, especially in FinTech. But just because someone enters an email into a registration form doesn’t always mean that the email address is real or belongs...
How do you build customer engagement? You put a ring on it! (OK, not that kind of engagement.) Instead – just like with any healthy relationship – you show customers you like them and build a relationship with them over...
If we were asked to boil down email marketing into eight words or less, we would say: Right People + Right Message + Right Time = Email ROI. Unfortunately, accomplishing this success is slightly more difficult than this statement might...
Creating new and unique holiday emails is hard enough; and now that Christmas promotions start in October, marketers need to be ten steps ahead of the holiday marketing game. Here are five well-designed emails for Veteran’s Day across several industries...
If it seems as if Black Friday has been just around the corner since the Fourth of July, you must be an email marketer. We totally understand – many retail email marketers start plotting out their holiday promotional calendars 6...
You already know you should implement an email validation service to keep your customer contact database up to date. You’ve heard verification services can improve client reach and reduce the danger of damaging your sender reputation. But with so many...
Marketers love lead nurturing. In fact, 43 percent of marketers say lead nurturing is among their most important objectives. What’s more, 57 percent of marketers say lead nurturing is one of the most strategic goals of their marketing automation strategies....
1. Open for business? Help your in-store shoppers shop better. If your stores are open on Thanksgiving Day, you are probably emailing offers a week or more ahead to build traffic. On Turkey Day itself, or the day before, send...
Before we begin, let’s remember that personalization and segmentation are related terms, but notably different. How? Take a look at the definitions: Personalization is when a system tailors an experience based on a consumer’s previous behavior, demographics and/or household makeup....
Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets creates a market worth more than $10.1 Billion...
I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data. Two questions in particular keep...
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