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7 Tips for Achieving the Optimum Email Database

Jun 3, 2022   |   2 min read

Knowledge Center  ❯   Blog

While email marketing can produce tremendous returns, some care and attention is required to achieve the greatest results. Creating a successful email program depends on building and maintaining a high-quality email database, then having the discipline to maintain the database at its optimum level.

Here are 7 tips for building and maintaining a high-performing email database:

With your email database, as with most valuable things, an ounce of prevention is worth a pound of cure. Don’t fall behind in correcting or culling bad email addresses, refreshing stale relationships, and finding new email addresses to replace those you lose through natural attrition.

Follow the above tips and give your email database the care and attention it requires, you will see the positive results bloom before your eyes.

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