Day 7: The 12 Days of Personalization

Day 7: What’s in Your News?

How great would it be if everyday when you sit down at your computer and open your browser to your familiar news site, the types of stories and events you typically browse were right there on the homepage? A great advantage of personalization is it enables customization to foster your most relevant experience.

A male financial analyst could open directly to the Finance Section, whereas a college-aged male who participates in fantasy sports leagues would direct towards the Sports Section as their landing page. A 35 year-old mother with an interest in fitness might prefer landing on the Health and Wellness section of a publishers site, whereas an individual interested in movies and science fiction might want to browse sci-fi movie reviews while landing on the Entertainment Section.

With such a wide array of interests, tastes and demographics for every person, a personalized landing experience results in a more meaningful connection between a “surfer” and their visited site.

Try our Personalization API. Simply input an email address and/or postal address for instant results.

Got an idea? We would love to hear it. We will be compiling YOUR creative ideas on personalization throughout the month of December and giving shout outs to our top picks to lay out for 2011.