Day 6: “Roll Out the Red Carpet”
To create effective marketing buzz and reach new potential customers, identify your most influential, socially active customers and delight them. These “brand advocates” will talk, tweet, blog and/or write reviews about their experience, reaching their large and extended audience.
You’re opening a restaurant. It’s crucial to spread the word and build clientele. With that in mind, who should attend your opening night?
Put forth an extra effort to connect with individuals in your location, that are online influencers and interested in local restaurants, and make them your top priority. Invite them to your opening night or send them an exclusive promotion — give them VIP treatment. Throughout your event, remind them to use social media and review sites like Yelp or Viewpoints to talk or tweet about their experience. Include technology stations at your grand opening to foster immediate interaction. You can even project Twitter comments on a screen so that others at the event may see opinions in real-time and engage in the conversation. Remember to thank everyone who commented to keep the conversation going.
People trust comments and recommendations from their friends. With great customer service and food quality, you will harness both the power and reach of influencers to launch an exciting viral marketing experience.
Try our Personalization API. Simply input an email address and/or postal address for instant results.
Got an idea? We would love to hear it. We will be compiling YOUR creative ideas on personalization throughout the month of December and giving shout outs to our top picks to lay out for 2011.