- Data Services
- Fraud Prevention
- Solutions
- Resources
- About
- Contact Us
- Login
- Try us for free
May 10, 2021 | 0 min read
Knowledge Center ❯ Videos, Webinars
Whether it’s for retargeting, retention, or re-engagement, direct mail can supercharge campaigns across the customer lifecycle. In this discussion about best practices for direct mail today, TowerData and Lob review:
• The power of personalization – using data to deliver compelling direct mail engagements
• Offline retargeting – turning digital intent signals into effective direct mail outreach
• Measurement and attribution – accurately assessing the impact of direct mail initiatives