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Connecting After Cookies: How to Power People based Marketing with Identity Matching

Mar 24, 2021   |   0 min read

Knowledge Center  ❯   Videos

In this fireside chat, we’re tackling these 4 questions:

• What is data’s role in creating compelling people-based campaigns?
• How can you drive loyalty at all steps in the customer journey, including pre-purchase?
• What happens when cookies go away?
• What does the absence of cookies mean from a technical standpoint?

Tom Burke, AtData’s CEO and Founder, sits down with long-time friend Jason Oates, CBO of LiveIntent, for a quick discussion about Identity Matching’s power in people-based marketing once we wave goodbye to cookies. In 30 minutes, you’ll learn more about data’s changing role in people-based marketing, plus you’ll gain key technical perspectives and tips from two industry experts.

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