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Cart abandonment is a natural stage of the eCommerce buying cycle. You know the reasons and you know the stats. A large % of abandoned carts are recoverable – and the same goes for recovering people who abandon after browsing...
It’s a real conundrum isn’t it? People like the abandoned cart email. It’s the best-converting email that eCommerce marketers send. Clearly, recipients view this email as important. Nearly half (44.1%) of all cart abandonment emails are opened. Over a tenth...
How do you build customer engagement? You put a ring on it! (OK, not that kind of engagement.) Instead – just like with any healthy relationship – you show customers you like them and build a relationship with them over...
You’ve seen messages like this before: “Create an account with your email address to continue.” “Would you like to receive information and promotional offers from our company?” “Get a free gift!” “Get 50% off of your first purchase!” As a...
The travel industry faces unique challenges in the world of eCommerce. Skift, the travel industries’ intelligence platform, mentioned two important thoughts in their report: “e-mail marketers are steering the industry’s course toward more reliable conversions” and “the time for marketers...
Most email marketers know TowerData as a premier provider of Email Validation, data enhancement and email activity metrics like Open Data. However, we’re also an industry-leading resource for Identity resolution services that connect customer profiles across multiple channels. As the...
Digital channels are growing more and more saturated. Why? Well, to put it simply, it costs virtually nothing to send an email, so companies send lots of them. However, there’s been a recent resurgence in eCommerce and retail returning to...
Email retargeting, remarketing, and triggered email campaigns are some of the top performing tools for ecommerce marketers. They have evolved over the last decade and now include elements of performance marketing, as you can use them for prospective and anonymous...
Email marketers know identity matching is a necessary tool for connecting customers across channels. In short, it provides the fuel for them to deliver people-based marketing powered by accurate, complete and connected information about people. But what is people-based marketing,...
Email is the most effective way to reach visitors and convert them into customers. A report by Yes Lifecycle Marketing announced that: browse abandon triggers with subject lines under 30 characters generated open rates of 35.5%, while those with subject...
Not everyone fills out that form or completes a purchase on your site, and that means you don’t get to add their contact data to your CRM for future offers or communication. So how do you get these key details...
How can you show your customers you care all year long? For marketers, developing a relationship with your customers is a lot like courting them: The better you know the person, the better the relationship. But marketers also often see...
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