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More companies are exploring Big Data to deliver positive customer experiences across of multitude of channels, but before relying on Big Data for core business functions, companies must ensure the accuracy of that data by employing data hygiene. Without correct...
There are a good number of marketers and analysts who have concluded that the marketing funnel is dead or flattened. The problem, as Sequentia Environics Chief Strategist Jen Evans explains, is that “marketing has fundamentally changed, and many in the...
A whopping 77 percent of U.S. online consumers prefer receiving permission-based marketing messages via email, according to ExactTarget’s 2012 Channel Preference Survey, which is just one of the many reasons email marketing continues to grow. A well-executed email campaign can...
This morning, I went to Google and started to type. email is By this point, Google was already trying to finish my thought for me. email issues email is not working on iphone email is dead Hmm. Google thinks I...
Although there is a lot of expert advice about the benefits of triggered email marketing in general, there is little discussion about the technology and systems required to conduct a triggered email campaign. As Neil Rosen of eWay Direct relates,...
Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them. But this week is all about the WHY. Why do people value personalized emails? Why...
As an email marketer, you are already taking advantage of the benefits and efficiencies of email marketing, and chances are the results you are seeing make you want to do more. But your ability to invest in email may be...
As email marketing becomes increasingly more sophisticated and challenging, data appending and list cleansing play an ever more important part in achieving marketing success. Experian QAS’s recent study found that the most common types of email database errors are incomplete...
In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout – ‘You can still dunk in the dark’ – there’s been one hyphenated term on everyone’s lips: real-time. (If you’re thinking ‘Oreo,...
A lot of people see social media and email marketing as if they’re enemies, as if social media is some fresh-faced bandit who just rode into town and challenged Sheriff Email to a duel. “This town ain’t big enough for...
The better you know your prospective buyers, the better you can fashion your communications to convert them to paying customers. As part of the effort to win more business, email marketers are seeking to segment and target their audiences with...
Last week, Rapleaf joined hundreds of other email companies and afficionados at the Paris Las Vegas Casino and Hotel for the Marketing Sherpa Email Summit. While outside, Lady Gaga impersonators dealt blackjack and Nebraskan tourists gazed down from the top...
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